StackAdapt, a leader in advertising and marketing technology, has announced the general availability (GA) of its all-in-one martech suite, marking a pivotal step in the company’s evolution from a programmatic platform to a full-funnel, integrated marketing solution. Now accessible to all users, the platform unites email marketing, first-party data activation, and programmatic advertising within a single AI-powered ecosystem empowering marketers to automate cross-channel campaigns, optimize performance, and orchestrate personalized experiences with higher precision.
The new suite gives marketers the ability to drive cohesive campaigns across paid and owned channels by leveraging real-time behavioral triggers, advanced segmentation, and dynamic creative optimization (DCO). It is one of the industry’s first platforms to offer native orchestration flows seamlessly connecting pixel-based programmatic engagement with automated email messaging. For instance, when a user completes a web form to download a resource, the platform can automatically send a follow-up email and enroll the user in a programmatic retargeting campaign.
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“This is a pivotal moment for marketers who are looking to activate their data and deliver connected customer experiences at scale,” said Vitaly Pecherskiy, Co‑Founder of StackAdapt. “We’re eliminating the operational friction between adtech and martech by enabling real-time decisioning and coordinated messaging across email and programmatic. It’s a complete solution for today’s first-party world.”
Unified Data, Channel, and Creative Capabilities
As part of this GA release, StackAdapt has expanded integrations with HubSpot, Braze, CallRail, and other leading marketing platforms. Marketers can now upload and analyze first-party data, send one-time or automated email campaigns, and trigger cross-channel engagement all from within a single, intuitive workflow.
New orchestration capabilities introduce conversion event triggers, making every site interaction a potential moment for re-engagement. The platform also supports randomized path testing, enabling marketers to experiment with different campaign sequences and optimize against performance outcomes. Additional email enhancements include support for multiple custom domains, ideal for agencies and enterprises managing multiple sub-brands or regional communications.
On the creative side, StackAdapt’s dynamic creative optimization now extends beyond e-commerce and automotive into new verticals like B2B, finance, and education, providing data-driven personalization based on audience insights, product feeds, and real-time behaviors.
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Market Demand for Consolidation and Speed
The GA launch comes amid growing demand for marketing technology consolidation, as organizations seek unified platforms to reduce complexity while improving agility. StackAdapt’s martech suite answers this need by aligning advertising automation with CRM workflows and first-party data strategies, helping teams execute coordinated campaigns faster and more efficiently.
StackAdapt clients are already seeing results. “StackAdapt is redefining what’s possible in cross-channel marketing,” said Megan Storm, Head of Media at Bailey Lauerman. “The ability to unify email and programmatic campaigns, track performance in a single platform, and accelerate insights transforms how we plan and optimize. It’s a powerful step toward greater efficiency, stronger integration, and smarter, faster results.”
With the release of its martech suite, StackAdapt positions itself as a central hub for AI-first marketing operations, bridging the gap between adtech and martech to help brands deliver consistent, relevant, and measurable experiences across every customer touchpoint.
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