Assembly, a global omnichannel media agency, has partnered with ADK Global, part of ADK Holdings Inc., after being acquired by Stagwell, creating the Asia-Pacific region’s largest full-service challenger agency. The merger, now operating under the name ADK Global Powered by Assembly, unites two influential agencies to provide clients with a powerful combination of creative, media, and brand performance capabilities tailored to the diverse cultures and markets across APAC.
ADK Global’s local leadership will stay in place to maintain client continuity, while leveraging the enhanced resources and support from Assembly’s broader network.This collaboration enables brands throughout the region from Japan and China to Australia and India to access seamless, results-driven marketing solutions that blend world-class creativity with deep regional expertise, addressing the increasingly complex demands of the APAC marketplace.
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Rick Acampora, Assembly’s Global CEO, emphasized that this merger transcends mere scale, focusing instead on delivering intelligent, connected omnichannel experiences that drive brand performance amid evolving market challenges. Supported by Stagwell’s global reach, the combined agency consolidates creative, media, commerce, and data services into an AI-enabled platform designed for measurable impact.
With a workforce of over 800 experts across key APAC markets and access to more than 3,000 global specialists, Assembly leverages its proprietary STAGE experience engine to provide clients with predictive AI, advanced media planning and optimization, scalable creative, and digital commerce capabilities. Richard Brosgill, CEO of Assembly APAC, described the merger as a transformative step that blends ADK Global’s cultural insight and creative heritage with Assembly’s global scale and media expertise, setting a new standard for integrated marketing in the region.
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Yasuyuki Katagi, former CEO of ADK Global and current Chief Integration Officer for APAC, highlighted that this partnership not only preserves ADK’s legacy of creative leadership but elevates it with advanced media expertise, tools, and technology. Together, Assembly and ADK Global are poised to shape the future of marketing in Asia-Pacific harnessing AI, data, and creativity to help brands connect, compete, and grow in an ever-changing landscape.
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