Supermetrics has broadened its capabilities as a marketing intelligence provider with the launch of Supermetrics AI, a suite of new artificial intelligence driven solutions that aims to help organizations take action on data with greater speed and reliability. The company, which has spent fifteen years refining the way marketers gather and use performance insights, describes this expansion as an evolution that strengthens its platform as a trustworthy foundation supporting analytics, automation and informed decision making.
Supermetrics developed this technology in response to growing demand among its customers who want to reduce the time spent moving data between systems and interpreting spreadsheets before they can make even a basic strategic decision. Many marketers are dealing with increased pressure on performance and reduced budgets, while also navigating heightened skepticism about AI tools that appear exciting in demonstrations but fail to deliver results in real world environments. The new offering intends to close the persistent gap between analysis and action by bringing intelligence directly into everyday workflows.
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The central components of this upgrade are Supermetrics Agents and new AI integrations that turn data analysis into an active capability rather than a background task. These tools review marketing performance, identify insights and support faster decisions with automated reporting and contextual recommendations that allow teams to move past manual tasks. Instead of waiting for analysts to prepare complex reports, Supermetrics AI gives immediate answers based on the most current information.
A critical part of this launch relies on the Supermetrics Knowledge Graph, an internal resource constructed from more than a decade of work in marketing data governance. This structure establishes clear rules, models and quality controls that guide how the AI interprets and connects information. It aims to give organizations confidence that the insights they receive remain accurate, consistent and aligned with the realities of modern marketing ecosystems.
Anssi Rusi, CEO of Supermetrics, noted the importance of dependability. He explained that “We saw a clear need among marketers for tools they can trust to guide smarter decisions.” He then added that “Marketers don’t need more hype. They need reliable AI that simplifies their work and helps them make confident decisions that move campaigns forward. That’s exactly what we built with Supermetrics AI.”
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The company says its own internal teams have already reduced their time to insight by as much as ninety percent. Processes that once required many manual steps and complicated data preparation now produce instant clarity because of automation and guided intelligence built into the product.
With this launch, Supermetrics reinforces its strategy of being the platform that marketing organizations count on to deliver trustworthy data and real operational impact rather than adopting large martech systems with overlapping tools and rising complexity. The company believes that the future of marketing success depends on clarity, confidence and the ability to capture measurable results at every stage of execution, and Supermetrics AI is designed to support that shift.
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