System1 has unveiled an expanded version of its creative intelligence platform, Test Your Ad Competitive Edge, designed to help brands understand how effectively their advertising resonates with audiences and how it compares in the market. The upgraded platform is described as the world’s largest open creative effectiveness database, holding insights on more than 100000 ads. It offers marketers a way to view content across their industry in real time while learning from standout campaigns that lead performance standards. This announcement builds upon six years of development and continuous growth of System1’s established Premium database.
The company states that Test Your Ad Competitive Edge gives advertisers a deeper understanding of the emotion driven factors that shape how consumers respond to creative. Brands not only gain visibility into their own campaign performance but can directly compare results with competing work and broader category expectations. The platform draws on System1’s emotional response analytics, combined with day by day tracking of creative performance, to create a more complete picture of what drives results. This includes spend data that can support stronger media decisions and guide more profitable investment strategies.
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By providing a single destination for competitive benchmarking, emotional insights, and creative discovery, System1 aims to reshape how marketers evaluate and refine their work. Teams can explore what is trending in their industry, receive frequent updates and notifications on new creative activity, and access detailed reporting that supports quick decision making. System1’s consultancy arm is also available as a premium service for brands seeking deeper strategic guidance and expert analysis to elevate current and future campaigns.
Jon Evans, Chief Customer Officer at System1, emphasized the importance of understanding creative effectiveness within market context. “Creative quality is a powerful multiplier of profit potential, but to truly predict how effective your advertising will be, you need to understand how it benchmarks against your category and competition,” he said. Evans added, “Test Your Ad Competitive Edge transforms the way brands evaluate and learn from their own creative, their competitors’ work, and the world’s most effective advertising. The database enables brands to discover their creative share of voice and make bolder, smarter, and more emotionally resonant work.”
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System1 believes that elevating creativity is one of the most impactful opportunities available to marketers, and the company is positioning Test Your Ad Competitive Edge as a core solution in driving more intelligent and emotionally connected advertising decisions. With access to an expansive library and audience grounded predictive models, the platform intends to help brands raise their creative performance faster and more confidently than before.
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