Teads Appoints Nirali Jain as North America Managing Director

As advertisers seek stronger performance across connected TV and digital video, Teads has named a new regional leader to accelerate growth in its largest market.

Teads announced the appointment of Nirali Jain as Managing Director for North America, where she will oversee the company’s national sales organization. The move comes as brands and agencies increase investment in omnichannel strategies that connect premium digital environments with measurable business outcomes.

In her new role, Jain will focus on expanding revenue across agency and enterprise clients while strengthening Teads’ position as a leading omnichannel outcomes platform across the open internet. North America represents the company’s largest market, making the leadership transition particularly significant as competition intensifies across connected TV, programmatic video, and performance driven advertising.

Jain joins Teads after nearly seven years at Innovid, where she most recently served as Vice President of Enterprise Sales. Innovid is widely recognized as a major player in connected TV advertising infrastructure. Earlier in her career, she held foundational roles at BrightRoll, an early innovator in programmatic video. Her experience spans enterprise sales leadership, CTV monetization strategy, and scaling advertising partnerships in complex media ecosystems.

At Teads, Jain will combine that background in CTV and video advertising with the company’s predictive artificial intelligence technology to drive measurable results for advertisers. The company positions its omnichannel platform as a solution for brands seeking to align premium context driven media with performance metrics and return on investment.

“This is a rare opportunity to lead from the front in one of the most dynamic media environments in the world,” said Mollie Spilman, Chief Commercial Officer (CCO) at Teads. “Our new MD brings a unique blend of strategic vision, CTV leadership, and operational rigor that is essential for scaling our technology and driving meaningful business outcomes for our advertisers.”

“I am thrilled to join Teads at such a pivotal moment for the digital advertising industry, having seen firsthand how the right technology can transform brand performance,” said Jain. “Teads’ unique ability to combine predictive AI with premium, context-driven environments is a game-changer for marketers seeking real business outcomes. I look forward to leading our North American teams to deliver even greater value for our agency and brand partners.”

The appointment underscores Teads’ commitment to strengthening its omnichannel outcomes platform as marketers prioritize cross screen engagement and accountable media investments. With Nirali Jain at the helm of North America operations, Teads is positioning itself to capture growing demand for connected TV, digital video, and AI driven optimization in an increasingly competitive advertising landscape.