TechSee has strengthened its executive team with the appointment of Elizabeth Tobey as Senior Vice President of Marketing, reflecting the company’s expanding ambitions in AI driven customer experience innovation. The company, known for developing advanced multi modal AI technology that supports customer service operations, sees this leadership move as an important step as it grows its footprint in the contact center market.
Tobey arrives with more than 20 years of experience leading marketing strategies across enterprise AI, customer experience technology, SaaS platforms, and consumer oriented digital solutions. Before joining TechSee, she was Vice President of Marketing at NiCE, where her efforts helped the company gain industry attention for its AI capabilities and achieve steady global revenue growth. Her background includes shaping brand messaging and driving adoption for several technology organizations, and she has earned recognition for connecting complex product innovation to business value in the customer service space.
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TechSee CEO Eitan Cohen spoke highly of her appointment, emphasizing both her creativity and track record in driving measurable results. “Elizabeth is a rare combination of visionary storyteller and results-driven growth leader,” he said. “She has built and scaled iconic brands across both B2B and B2C industries and brings a fresh voice to customer experience. As TechSee expands its reach, her deep understanding of the market and instinct for shaping narratives that resonate will be critical in accelerating our momentum.”
The company has been pushing forward with new offerings that redefine what AI can accomplish inside service environments. One of its major recent developments is Connectivity Guru 3.1, a solution that gives support teams the ability to diagnose wireless connectivity failures visually as they occur. The update plays an important role in the broader evolution of TechSee’s Sophi Assist strategy, which focuses on transforming customer service with intelligent systems capable of assisting agents when handling high value, highly technical support scenarios.
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Tobey said her decision to take on the role was based on her strong belief in what TechSee is building and its ability to solve uniquely challenging customer issues. “I’ve spent years in customer experience and always saw something missing, until I found TechSee,” she said. “In a world saturated with AI hype, TechSee’s technology delivers real, measurable impact. It doesn’t just deflect simple calls, but it helps solve the problems that current copilots simply can’t touch because they are missing one of the most important senses necessary for human interaction. I’m thrilled to help scale this vision and bring our story to the companies that need it most.”
Throughout her career, she has driven global marketing programs at companies such as NiCE, Altium and Medium, growing business pipelines and building skilled teams that executed brand defining campaigns. At NiCE, she contributed to 40 percent annual growth for AI products and supported enterprise deals that increasingly relied on AI capabilities.
With Tobey now guiding marketing strategy, TechSee expects to advance its position as a leader in AI empowered customer assistance. The company aims to broaden the market’s understanding of multimodal AI and promote its role across contact centers, field operations and self service environments, helping companies better support customers while reducing the operational costs of complex issues.
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