A new Total Economic Impact study conducted by Forrester Consulting has found that enterprises using the Zeta Marketing Platform are seeing substantial financial gains driven by AI-powered marketing. According to the commissioned report, organizations achieved a six times return on ad spend and a 295 percent return on their technology investment across a three year period. These results translated into $21.4 million in net present value for the composite enterprise modeled in the study, along with $3.2 million in annual savings from consolidating multiple tools into the Zeta ecosystem.
David A. Steinberg, Co Founder, Chairman and CEO of Zeta Global, said the findings reflect the feedback the company consistently hears from its customers. “This study shows what we hear from customers every day. Zeta helps them achieve greater impact, faster and at a lower cost,” he explained. Steinberg added that the demand for highly tailored customer experiences and the pressure from executive leadership for predictable, profitable growth are accelerating the shift toward Zeta’s AI driven solutions. As he put it, marketing leaders are increasingly looking to the platform to deliver both better outcomes and meaningful cost efficiencies.
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Forrester’s research outlines how the Zeta Marketing Platform improves operational speed and strategic precision for large organizations. The composite model created by Forrester, based on interviews with enterprise users across retail, travel and financial services, reported a 50 percent reduction in the time required to set up campaigns. This efficiency gain is paired with measurable improvements in performance, demonstrating how Zeta’s unified platform helps teams execute faster while improving the quality and profitability of their programs.
Interviewed customers validated these findings with firsthand accounts of how the platform enhances their decision making and execution. A VP of Performance Marketing from a major consumer packaged goods company emphasized the strength of Zeta’s identity layer, saying, “the identity solution is powerful. It really helps to validate or rid unconscious bias of what we think customers want and how they behave.” Another executive, a Director of Digital Marketing and Operations in the travel sector, highlighted the ease of collaboration with Zeta, noting, “Zeta does all the heavy lifting for us. We go to them with a problem, and they come back to us fast and very solution-oriented.”
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The TEI study underscores Zeta’s ability to support profitable growth by merging efficiency and effectiveness in a single platform. By reducing reliance on fragmented marketing stacks and equipping teams with AI enhanced insights, Zeta enables enterprises to produce stronger business outcomes with fewer resources, aligning technology strategy with the performance demands of modern marketing.
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