Thryv Holdings Inc., the company publicly traded on Nasdaq under the symbol THRY and recognized for its marketing and sales software platform for small businesses, has introduced a specialized solution created for the home services market. This new AI enabled marketing platform is designed to help contractors and service providers grow faster by connecting them with customers who are actively searching for their services. By automating many of the tasks typically handled by marketing agencies, Thryv aims to simplify how home service providers build demand, improve visibility, and increase revenue while staying focused on their daily work in the field.
Rees Johnson, Chief Product Officer at Thryv, emphasized that many small home service companies face pressure from rising operational costs and view business expansion as a crucial way to remain competitive. He said, “We work with over 15,000 home services businesses and the majority believe that achieving scale is the best way to combat the rising cost of doing business. To scale, they need marketing. When they launch our ready to use automations, they bypass the need to hire an agency, write content, or test timing. Everything is built and optimized. While they’re out on jobs, prospects are submitting forms and getting auto replies replies to schedule estimates. Customers are getting branded reminders to service their furnace before winter. It’s seamless.”
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This new product is based on a simplified approach that guides businesses through the three essential phases of reaching more customers, converting leads, and encouraging long term loyalty. It supports local search rankings so that service providers appear more prominently when homeowners search online or ask AI search platforms for help finding a technician. The software integrates CRM functions that quickly capture inquiries and ensures that every lead receives automated follow up, including appointment reminders and requests to schedule quotes or estimates. Businesses can also keep customers coming back thanks to built in tools that assist with reputation management, branded outreach campaigns, and timely messaging that encourages seasonal service purchases.
Thryv highlights a number of capabilities that strengthen the package further. It distributes business information across dozens of online directories to elevate brand presence. It provides AI powered responses to customer reviews, helping businesses maintain a consistent voice online. It enables rapid delivery of customized texts and emails so that potential customers receive communication while interest is still high. It even generates and schedules marketing content automatically, including maintenance plans and promotional messages that help sustain revenue throughout slower months. The platform also works smoothly alongside well known industry software including Jobber and ServiceTitan so users do not need to replace the tools they already rely on.
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Early adopters have expressed strong results from the new AI powered system. Tanner McGee, co owner and Chief Financial Officer of Harco Fence plus Deck, shared his experience with improvements in customer discovery. He said, “Since using Thryv, our online visibility has seen a noticeable boost. We now show up more consistently across Google, social media, and directory listings. The built in reputation management tools make it easy to collect and showcase reviews. That’s helped us build trust with new prospects searching for fencing or decking contractors in the Kansas City area.”
Thryv believes that automated marketing is no longer optional for home service businesses trying to scale in a crowded market. With this newly launched platform, the company aims to give contractors a faster way to grow, generate steady demand year round, and strengthen their competitive presence without adding complexity or hiring additional staff.
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