The launch of TikTok Automotive Ads is gaining momentum as platforms look to modernize how automotive marketing is executed across complex, multi channel journeys. TikTok has partnered with Fluency to enable agencies and brands to deploy and manage TikTok Automotive Ads directly from Fluency centralized operating system, making it easier to scale performance driven automotive campaigns with speed and precision.
Through the partnership, Fluency users can now deploy TikTok Automotive Ads alongside other major search, social, and programmatic platforms from a single interface. TikTok Automotive Ads are currently available through a beta program for qualified automotive advertisers and agencies, with broader availability and additional TikTok ad formats expected in the coming months. The integration is designed to help agencies automate execution, local targeting, and real time optimization at a scale that would be difficult to achieve through manual workflows.
Automotive advertising presents unique challenges due to long buying cycles, frequently changing inventory, and the need for localized messaging across hundreds of dealer locations. Traditionally, agencies manage each advertising platform separately, manually uploading creative, configuring campaigns, adjusting budgets, and pulling reports. These fragmented processes slow time to market and limit the ability to test new channels like TikTok Automotive Ads efficiently.
Fluency Digital Advertising Operating System addresses this complexity by unifying campaign execution across platforms. Automotive agencies and brands can extend campaigns already running on other channels directly into TikTok without duplicating setup work. Creative assets and data feeds are integrated automatically, allowing campaigns to launch with minimal manual effort while maintaining brand consistency and operational control.
The integration supports both Automotive Ads for Inventory, which promote individual vehicle listings, and Automotive Ads for Models, which highlight specific models, trims, and offers. Agencies can manage TikTok formats such as Product Cards and Multi link Carousels within the same workflow used for Google, Meta, Microsoft, Amazon, Basis, and The Trade Desk. This allows advertisers to view performance holistically and optimize budgets and messaging across channels rather than working in silos.
“Buying a vehicle has become a cultural, community-driven experience where people turn to TikTok to discover new vehicles and features, learn from real experiences, and build confidence in complex decisions,” said Brian Torpey, Director of Product Strategy and Operations for Automotive at TikTok. “The integration of TikTok Automotive Ads with Fluency tech represents a meaningful step forward for an industry that is primed to enter a new era of growth.”
Fluency says its platform enables agencies to automate budget pacing, manage campaigns in bulk, adjust messaging as inventory changes, and apply AI to reporting and creative workflows. This allows teams to focus less on execution and more on strategy, while managing a larger portfolio of automotive clients.
“Automotive ads on TikTok are a powerful way for agencies and brands to connect with consumers and extend the car-buying journey to the digital channels they already frequent,” said Andy MacLeay, VP of Engagement and Channels at Fluency. “We’re now making it seamless for agencies and brands to test and scale on TikTok alongside their other ad channels.”
As TikTok Automotive Ads move toward full availability, the partnership highlights how automotive advertising is shifting toward centralized, automated execution. By bringing TikTok Automotive Ads into Fluency operating system, agencies are better positioned to treat TikTok as a scalable, performance driven channel rather than an isolated experiment in the automotive media mix.
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