Topview AI, a Singapore-based pioneer in generative video intelligence, has announced the launch of its new Topview Viral Video Agent, an advanced AI-powered tool built on Sora 2. This latest innovation enables brands to transform a single product image into a fully produced, high-converting marketing video within minutes, eliminating the need for filming, editing, or post-production expertise.
The new Viral Video Agent represents a major leap forward for digital marketers and e-commerce brands seeking to scale creative video output efficiently. By combining automation with advanced generative capabilities, the platform allows users to upload a product image, add a few descriptive prompts, and optionally include a reference video or select from an existing template. The AI then studies key creative elements such as pacing, transitions, tone, and rhythm before intelligently replacing the product, adapting the soundtrack, captions, and visual flow to mirror proven viral video structures.
Marketing Technology Insights: Partnerize Launches VantagePoint, a GenAI Conversion Attribution Solution
“It’s not just about creating content anymore it’s about creating content that works,” said Jensen Wu, Co-Founder and CEO of Topview AI. “Viral Video Agent removes the friction between idea and execution, empowering marketers to produce studio-quality, conversion-driven video ads with just a few clicks.”
The platform effectively bridges the gap between creative vision and execution. What once required extensive production time and budget can now be completed in a matter of minutes. The AI agent automates the full creative process from reference analysis to generating pacing, soundtrack, and visual structure producing ready-to-publish videos optimized for social platforms like TikTok, Instagram, and YouTube. This approach drastically reduces time, cost, and manual effort, allowing brands of all sizes to scale their video marketing strategies effortlessly.
Built on Sora 2, OpenAI’s next-generation video framework, the Viral Video Agent delivers cinematic quality with realistic motion, expressive AI-generated avatars, natural-sounding voiceovers, and dynamically written scripts. It also includes an expanding library of ad templates based on high-performing formats, helping marketers replicate successful campaign formulas tailored to their niche.
Marketing Technology Insights: Talkdesk Partners With Databricks To Power AI Driven Customer Experience Automation
Wu emphasized that the technology has the potential to revolutionize e-commerce marketing by making powerful video advertising accessible to all. “This marks a turning point for e-commerce marketing,” he added. “Viral Video Agent gives every brand the creative power of a professional studio powered entirely by AI.”
By democratizing access to high-quality, data-driven video creation, Topview AI is helping brands close the gap between creativity and performance, enabling them to generate impactful, conversion-ready campaigns that resonate across digital channels.
Marketing Technology Insights: LG Ad Solutions Partners With Databricks To Simplify Data Collaboration in CTV
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
