As advertisers seek more efficient ways to scale the effectiveness of host-read podcast advertising without placing additional demands on creators, Triton Digital, a global leader in digital audio, podcast, and broadcast radio technology, is introducing an innovative AI-powered solution. This new offering aims to maintain the high engagement of host-read ads while making them more accessible and scalable for both advertisers and content creators.
Spreaker, part of Triton Digital and the iHeartMedia family of brands, has partnered with ekoz.ai to launch AI-generated host-read ad inventory across its platform. By leveraging ekoz.ai’s advanced voice-cloning technology, the collaboration enables the creation of personalized, host-read-style ads that preserve the authenticity listeners trust all while significantly reducing the manual effort required from podcast creators.
Marketing Technology Insights: ImageKit Debuts AI Image Editing Suite to Revolutionize Visual Production
The integration allows podcast hosts to opt in and provide a voice sample, referred to as an “eko,” which is used to generate AI-read ads based on advertiser talking points. These ads are then personalized, reviewed, and approved by the host before being seamlessly inserted into their content. This process ensures that the host’s unique voice and style remain intact, while giving advertisers a scalable way to reach audiences through one of podcasting’s most effective formats.
Sharon Taylor, EVP of Podcast and Content Delivery at Triton Digital, emphasized the importance of innovation that benefits both advertisers and creators. “We’re always looking for partners who can create new opportunities for podcasters,” she said. “ekoz.ai delivers exactly that a solution that unlocks new revenue potential for creators while offering advertisers a more efficient way to connect with engaged audiences.”
Marty Avallone, CEO of ekoz.ai, highlights the unique value proposition of platform: “We built the first AI solution that gives advertisers scalable host-read ads while allowing podcast hosts to grow their influence without compromising what makes them unique. Hosts retain full control over how their voice is used and which ads are delivered, helping them generate more revenue and improve the listener experience all without added workload.”
Marketing Technology Insights: Samba TV’s 2025 Report Shows a Troubling Drop in TV Diversity and Ad Reach
The integration initially launched through private marketplace deals with a select group of Spreaker podcasts and is already delivering millions of impressions to the market. As podcast advertising continues to evolve, this partnership marks a significant step forward in combining cutting-edge AI with the trusted voice of the creator.
Spreaker remains committed to expanding monetization opportunities for independent creators and publishers, and this new programmatic approach to host-read ads represents a meaningful advancement in making high-performing ad formats accessible to a broader range of podcasters.
Marketing Technology Insights: eGrowcery and Red Pepper Digital Unite to Redefine Retail Customer Engagement
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
