Truecaller Expands Global Ad Sales With Reseller Deals

Truecaller is strengthening its global advertising strategy by expanding direct sales partnerships across several high-growth markets. The company announced a series of exclusive regional reseller agreements designed to accelerate international advertising revenue and deepen relationships with brands and agencies worldwide.

The initiative marks a major step in Truecaller’s plan to build a more diversified and scalable global advertising business. By partnering with regional media specialists, the company aims to improve local sales execution and provide advertisers with easier access to its first-party data-driven mobile advertising solutions.

Under the new agreements, Truecaller has appointed three exclusive reseller partners to represent its advertising platform across multiple regions. 365 Digital will serve as the exclusive reseller for Truecaller Ads in South Africa and Kenya. AnyMind Group will oversee advertising sales in Ghana, Nigeria, the Middle East and North Africa (MENA), as well as Southeast Asia. Meanwhile, Integrated Media Tech will represent Truecaller Ads across India.

Together, these partnerships significantly expand Truecaller’s global direct sales distribution network, enabling advertisers to access its mobile advertising ecosystem across emerging and rapidly growing digital markets.

Fredrik Kjell, Chief Operating Officer at Truecaller, highlighted that strengthening direct sales capabilities has been a strategic priority for the company.

“In 2025, we spent considerable effort on strengthening the fundamentals of Truecaller Ads’ direct sales capabilities, and I am pleased to announce these important reseller agreements,” Kjell said. “Truecaller’s internal sales function, combined with strong resellers in multiple regions, is a key component in our plan to grow our direct sales business.”

Truecaller currently reaches approximately 150 million users outside India, with international usage increasing by 50 percent since the end of 2023. The new reseller partnerships are expected to help the company capitalize on growing digital advertising demand in Africa, MENA, and Southeast Asia regions where mobile-first consumer behavior and digital adoption continue to accelerate.

By working with established local partners, Truecaller aims to improve market penetration while allowing brands to run targeted campaigns within its brand-safe environment. The company’s advertising platform relies on first-party user insights and contextual engagement signals, which can help marketers deliver more relevant mobile advertising experiences.

In India, one of Truecaller’s largest markets, the partnership with Integrated Media Tech will extend the company’s direct sales coverage beyond major metropolitan areas. This expansion is expected to open new opportunities among regional and mid-sized advertisers, further broadening the advertiser base in the country.

The reseller strategy reflects Truecaller’s broader effort to strengthen its global monetization infrastructure. As the company continues to grow its international user base, expanding local sales capabilities is seen as a key step toward building a more resilient and diversified advertising business.

With these exclusive partnerships in place, Truecaller is positioning itself to better support global brands and regional advertisers looking to reach mobile audiences across emerging markets.