In a move designed to democratize access to premium advertising channels, a new company called Trusted TV has announced the public launch of its platform, buy.trustedtv.com. The service offers a simple, fully-managed solution that enables local businesses to run advertising campaigns on Amazon Sponsored TV, a space traditionally dominated by companies with large marketing budgets and dedicated media teams.
The platform is specifically engineered for business owners who seek the high impact of television advertising but are constrained by low overhead costs. Recognizing that the creation of advertising assets is often a major hurdle for smaller companies, Trusted TV has built a remarkable incentive into its offering: for any brand that does not have an existing commercial, the company will produce a short video ad at no additional cost. This feature is designed to ensure that campaigns can be launched quickly and affordably, removing a significant barrier to entry.
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Beyond its accessible price point and ease of use, the Trusted TV platform is built to provide business owners with confidence in their advertising investment. The campaigns leverage Amazon’s powerful and precise audience segmentation data, allowing local businesses to reach specific consumer groups with a high degree of accuracy. This sophisticated targeting is paired with placement in premium streaming environments, which provides a naturally brand-safe context for advertisements. The ads are designed for high viewability and are delivered across a wide range of popular shows, at various times, and on multiple devices, ensuring they reach targeted customers when they are most engaged.
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Ian McCue, the CEO of Trusted TV, stated that the company’s core mission is to level the playing field for small businesses that have historically been shut out of this type of premium advertising. “Small businesses deserve to leverage Amazon advertising,” said Ian McCue, CEO at Trusted TV. “We combine affordable pricing with hands-on service so that local businesses don’t need big budgets or in-house teams to benefit from Amazon Sponsored TV.”
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