Typeform has unveiled its new AI engagement platform, marking a major shift from its origins as a simple form-building tool to a comprehensive engagement ecosystem. Designed to empower small and medium-sized businesses, the platform brings together forms, automation, and data under one enterprise-grade system, enabling users to capture, analyze, and act on insights more effectively. Built on insights from over one billion anonymized responses, the launch represents a significant leap in how businesses can use AI to streamline workflows and drive engagement.
“This launch represents a defining moment not only for Typeform, but for the millions of small businesses ready to harness AI,” said Aleks Bass, Chief Product Officer at Typeform. “With this evolution, we’re democratizing automation and intelligence, giving every team superpowers once reserved for enterprises.”
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Historically, many SMBs have relied on multiple disconnected tools to create forms, nurture leads, and convert customers. Typeform’s new AI platform eliminates this fragmentation by offering a single, unified environment that supports advanced creation, enrichment, automation, and analytics. Early users have already reported cutting campaign launch times from days to minutes while improving completion rates by up to 20%. This transformation allows teams to spend less time managing tools and more time engaging meaningfully with their audiences.
Unveiled at the company’s virtual event, Typeforum 2025, the platform introduces several powerful features designed to make business interactions smarter and more human. Typeform AI, now available in beta, uses data from over a billion responses to automatically generate high-performing forms and workflows through simple chat-based prompts. It refines tone, structure, and design to boost engagement and data quality. Complementary features like FAQ with AI and Clarify with AI bring contextual intelligence directly into forms, enabling real-time answers based on company content to reduce drop-offs and improve accuracy.
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The platform also enhances personalization through multimodal capabilities such as video and audio blocks, allowing respondents to engage in whichever way feels most natural. Businesses can use built-in tools like Contacts, Automations, and Smart Insights to organize responses, create personalized follow-ups, and instantly interpret data into actionable intelligence. With integrated payment options such as PayPal and Stripe, the platform even supports in-form transactions to drive conversions seamlessly.
“It’s rare to find a tool that’s both beautifully simple and incredibly powerful,” said Abir Syed, Co-Founder at UpCounting. “What used to take our team hours now takes minutes. Typeform’s thoughtful use of AI helps us automate manual work while preserving the personal touch that builds real relationships.”
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