UiPath, a global frontrunner in agentic automation, has announced the appointment of Michael Atalla as its new Chief Marketing Officer. Atalla will be responsible for steering the company’s worldwide marketing initiatives, encompassing brand management, performance marketing, demand generation, and communications. His leadership role is crucial in advancing UiPath’s position at the forefront of agentic AI and orchestration, focusing on delivering powerful automation solutions aimed at transforming complex business processes and enhancing outcomes.
Michael Atalla brings over two decades of marketing expertise from leading technology companies. Before joining UiPath, he was senior vice president and head of Worldwide Marketing at F5, where he led marketing strategies for four years. He also founded The MJJM Group, supporting early-stage companies in reaching their funding and growth targets. Notably, Atalla spent nearly 15 years at Microsoft, playing a key role in evolving Microsoft Office from an on-premise product to the cloud-based Office 365 platform, widely recognized as a leader in cloud productivity services. Beyond his professional achievements, Atalla has actively contributed to community efforts aimed at education equity.
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Expressing enthusiasm about his new role, Atalla stated that UiPath’s vision, innovative platform, and leadership form a compelling combination for helping customers worldwide realize AI’s full potential. He emphasized the transformative nature of this technological era and his commitment to building on UiPath’s success to cement its leadership in the emerging agentic AI revolution.
UiPath’s founder and CEO, Daniel Dines, highlighted Atalla’s product marketing expertise and technical credibility as key factors in helping the company shape the future of agentic automation. Dines praised Atalla’s ability to develop brands that influence markets and his shared belief in the transformative power of AI agents. This alignment positions UiPath to empower clients with greater clarity, urgency, and impactful solutions as they navigate the agentic AI era.
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The appointment comes at a pivotal time as UiPath aims to strengthen its market presence and redefine intelligent automation through AI-driven orchestration, where software agents efficiently execute and optimize business processes autonomously. With Atalla leading marketing efforts, UiPath is poised to accelerate its growth and deepen its influence in the rapidly evolving automation landscape.
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