Uptempo, a leading Marketing Technology platform that unifies financial, planning, spending, and performance data, has unveiled Uptempo 2.0 at the ANA Masters of Marketing Conference. This next-generation release introduces seamless integrations with Salesforce, Adobe, and Oracle ERP systems, alongside advanced features for permissions, data governance, and Artificial Intelligence. Together, these updates strengthen Uptempo’s mission to eliminate data silos and empower CMOs with the clarity and control needed to optimize marketing investments and improve return on investment.
“For too long, marketing has lacked the real-time visibility into budget spend, campaign execution, and tactical performance that other enterprise functions like finance, HR, and operations take for granted,” said Adrian Tuck, CEO of Uptempo. “Uptempo 2.0 solves that problem, giving CMOs clearer insights, CFOs more reliable forecasts, and every team a shared view of performance.”
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Built for large-scale enterprises, Uptempo 2.0 replaces manual data management and disconnected spreadsheets with a unified, collaborative workspace that connects planning, execution, and performance. By integrating all marketing activities into one system, it enables marketers to identify inefficiencies, reallocate budgets in real time, and attribute outcomes more precisely. Its AI-driven intelligence delivers fast, query-based access to insights while offering best-practice frameworks that guide continuous improvement.
The platform has already proven its ability to handle complex enterprise operations, managing budgets exceeding one billion dollars for global organizations. For companies with $100 million marketing budgets, Uptempo 2.0 can significantly reduce misallocated spending while enabling mid-cycle budget adjustments to double ROI in high-performing areas.
Marie Bahl, CMO of Uptempo, explained, “Marketing’s fragmented tools have long made it difficult to demonstrate true impact, often leading to CFO and CEO skepticism. Uptempo 2.0 changes that by creating a reliable foundation for measurement—one that integrates deeply with business systems to support real-time decisions and build trust across the C-suite.”
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Several Uptempo clients have already realized measurable gains. IBM achieved a budget variance of just 0.01% across six quarters, reallocated $240 million, and saved $6.6 million in staff time. IKEA saw $25 million in ROI from optimized promotions while cutting spreadsheet work by 125,000 hours. GE Digital improved its ROI 2.5 times within the first year through enhanced attribution and team collaboration.
“CFOs rely on SAP, HR relies on Workday, and now CMOs have Uptempo to optimize their work, and connect investments with results in one platform,” said Tuck. “This release supports marketing’s role as a key driver of enterprise growth.”
With Uptempo 2.0, CMOs gain a comprehensive Marketing Automation solution designed to simplify operations, eliminate waste, and make smarter, data-backed investment decisions that drive long-term growth.
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