ustwo, the leading global digital product studio designing breakthrough experiences for the likes of L’Oréal, Peloton and Eli Lilly is excited to announce the appointment of Ted Ismert as Executive Director of Client Services and Growth. Based in ustwo’s New York office, he will be responsible for building the studio’s US presence and growing their global client roster, which already includes Google and Inflection.
“We couldn’t be more excited to welcome Ted to the team,” said Nicki Sprinz, CEO. “His background in product development and enthusiasm for emerging technology makes him a perfect addition to the team in the era of AI, when clients are facing new challenges and opportunities in building digital experiences.”
Ted Ismert (center) with the leadership team in London (L to R) Nayan Jain, Abbe Bigelow, Nicki Sprinz, Helen Fuchs – Image courtesy of ustwo
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Ismert joins ustwo from Attractions.io, where he served as COO. In this role, he brought Attractions.io services to world-renowned attractions like Merlin Entertainments, The Kennedy Space Center Visitor Complex, and San Diego Zoo, helping them re-imagine visitor experiences, increase on-site spending and create life-long brand advocates. Before Attractions.io, Ismert was at Wunderman Thompson Apps, where he served as President and Global Client lead.
“I’m thrilled to join ustwo and bring their expertise, already well established in Europe, to the US market,” said Ismert. “I’ve long admired ustwo’s commitment to user-centered design and purposeful approach to innovation and People-First AI, and I’m excited to contribute to its continued success.”
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Following the businesses’ recent new client wins including The i Paper and Omada, ustwo continues their growth in the global market. The studio has recently celebrated the press announcements of milestone projects like Spotscan+Coach, a groundbreaking app created in collaboration with L’Oréal for its dermatologist-backed skincare brand, La Roche-Posay, as well as their new partnership exclusively with Omniscope, the pioneering techbio company decoding the immune system, demonstrating the global studio entering a new phase of growth. With recent speaking engagements with Reuters Digital Health 2025 in Nashville, Digital Healthcare World Congress 2025, and during NYCxDesign 2025 in May, this appointment marks a significant step in ustwo’s vision for the future, as the team focuses their efforts on growing their impact in the US.
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