Utiq Hires Key Talent to Meet Privacy Demand from Brands

Utiq, the European adtech company with a fully consented, privacy-compliant, telco-powered first-party identifier, confirms the appointment of two adtech industry leaders into key business roles, with Pagel Colin joining as Director of Global Clients and Thomas Bailly as Director of Global Agencies.

Following a year of exponential business growth, Utiq aims to accelerate continued adoption of its Authentic Consent Service by both audiences, publishers and brands. This is particularly true of partnerships with advertisers and their agencies, where demand to solve fundamental addressability use cases – including user reach across “dark” browsers, such as Apple’s Safari, or first party audience activation – are key marketing pain points.

Pagel Colin brings 14 years of international experience from leading ad tech companies including Criteo, Weborama, and LiveRamp, with expertise in sales, strategy, and scaling global initiatives. Joining Utiq as Director of Global Clients, he will spearhead global commercialisation efforts, driving growth and creating scalable strategies to meet the evolving needs of partners. Known for his strategic mindset and results-oriented approach, Pagel’s leadership will support Utiq’s mission to deliver innovative, data-driven solutions for agencies and brands, solidifying its position as a global leader in the tech and advertising space.

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Thomas Bailly joins after almost two decades at businesses including Microsoft, AOL/Verizon Media, Twitter, and Pinterest, excelling in agency partnerships and driving commercial strategies for billion-dollar businesses. At Utiq, he will develop a global go-to-market strategy for agencies, foster impactful partnerships, and build effective processes to ensure sustainable growth. Thomas will also work to ensure optimum and critical alignment between Utiq’s value proposition and agency needs, while achieving operational excellence across markets.

Commenting on the appointment of Pagel and Thomas, Marc Bresseel, Utiq’s CEO, said: “The decline of third-party cookies is pushing brands and agencies to reevaluate their first-party data strategies to connect with consumers effectively. Utiq empower brands and agencies to adopt a fully-consented addressability approach, fostering stronger, deterministic consumer relationships, while safeguarding their privacy.  The stakes have never been higher: growing consumer awareness about how audience data is handled, directly impacts trust in brands.”

Bresseel continues, “Pagel and Thomas will help Utiq to accelerate and broaden our partnerships with forward-thinking global brands and agencies to navigate this shift, turning compliance into a competitive advantage. By prioritising privacy, we help transform it into a valuable brand asset that builds consumer trust and loyalty. We’re incredibly pleased that they have joined our team and mission.”

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Reflecting on why now was the time to join the business, Thomas commented, “I recognise Utiq’s unique position as a privacy-first partner to agencies and advertisers, leveraging exclusive Authentic Audience signals from trusted publishing partners that will help shape the future of programmatic advertising in the open web. Similarly, Pagel noted that he “was inspired by Utiq’s groundbreaking approach to first-party identifiers, balancing scale, reach, encryption, and consent to set new standards in privacy-first advertising.”

Utiq launched in mid-2023 offering a unique, purpose-driven service to the market that solves the consent, privacy and addressability issues of an increasingly fragmented and disconnected internet. Critical to this proposition, Utiq’s Authentic Consent Service also includes our easy-to-use and centralised consenthub platform, which gives users simple control and choice over their data, and is part of our ambition to build an ecosystem based on trust and transparency.

In only 18 months, Utiq is now operational and available in Germany, Austria, France and Spain, with UK and Italy to follow shortly, and is already enabling deterministic, responsible advertising to millions of consented, human audiences.

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