As enterprises place greater emphasis on turning customer feedback into real business action, Voice of Customer Analytics is becoming a core pillar of modern CX strategy. Verint has been recognized as a Leader in the Frost and Sullivan Frost Radar Voice of Customer Analytics 2025 Report, reinforcing its position as a key provider of AI driven customer experience automation within the broader MarTech ecosystem.
Verint, known as The CX Automation Company, was highlighted for its expansive portfolio of more than fifty AI powered CX Automation bots, its open platform architecture, and its outcome driven deployment approach. According to the report, these capabilities help organizations move beyond insight gathering and toward measurable business outcomes that can be achieved and scaled with confidence.
Frost and Sullivan emphasized Verint’s ability to help brands transition from reactive analysis to predictive Voice of Customer Analytics. The evaluation noted Verint’s strength in analyzing unstructured data at scale, enabling hyper personalization through AI, and integrating customer insights across channels to deliver a unified view of the customer journey.
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“Verint’s strategy is centered on helping brands start small, prove measurable impact quickly and scale confidently,” said Frost and Sullivan Principal Analyst Michael DeSalles. “The company’s open, interoperable platform and deep CX Automation expertise make it a stand-out in the Voice of the Customer (VoC) analytics space.”
The report also highlighted how Verint’s Voice of Customer Analytics solutions support both experience improvement and operational efficiency. By automating insight to action workflows, organizations can elevate customer satisfaction while reducing costs and increasing capacity across service operations. Verint’s interoperability with CRM platforms, analytics tools, CCaaS environments, and other enterprise systems was cited as a key differentiator in complex technology stacks.
Real world customer outcomes further support the recognition. Budderfly, an energy management services and solutions company, shared its experience using Verint Voice of Customer Analytics to drive operational decision making. “Verint’s seamless integration with our systems through advanced data analytics has empowered us to make real-time decisions and directly address our evolving business needs,” said Kyle Bernier, Director of Customer Care and Advocacy at Budderfly. “Thanks to the actionable insights Verint VoC delivered, we have been able to keep a demonstrable pulse on CSAT.”
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Verint’s portfolio includes solutions such as Intelligent Virtual Assistant, Genie Bot, Exact Transcription Bot, and Playback Summary Bot. These capabilities enrich signal collection, accelerate insight to action, and help enterprises achieve results within weeks using GenAI driven automation.
“Market leadership recognition in the Frost Radar underscores the power of Verint Open Platform and our focus on helping customers achieve CX outcomes, now,” said Jaime Meritt, Chief Product Officer at Verint. “Our Engagement Data Hub helps brands drive action from behavioral data insights to improve satisfaction and resolve customer issues before even reaching the contact center.”
For marketers and CX leaders, the recognition highlights how Voice of Customer Analytics is evolving into a predictive, action oriented discipline. As organizations seek faster ROI from customer insights, platforms that unify data, automation, and execution are gaining prominence.
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