As brands look for more interactive and measurable ways to connect with consumers beyond traditional advertising, physical to digital engagement is emerging as a powerful strategy within the MarTech ecosystem. Versus Systems has announced it has executed a definitive agreement with Drinkfinger Enterprises Ltd. to power large scale, technology enabled beverage engagement campaigns across Brazil, the United States, the United Kingdom, and select international markets.
Under the agreement, Drinkfinger’s physical beverage accessories will be integrated with Versus’ QR enabled engagement technology, creating a seamless physical to digital activation layer. Consumers will be able to unlock branded digital content, instant games, fan competitions, sponsor rewards, quizzes, and social sharing experiences directly from beverage products. The collaboration is designed as a repeatable activation framework that allows brand partners to engage audiences at scale while measuring performance in real time and building long term consumer relationships.
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Drinkfinger’s products serve as the entry point into Versus’ QR driven system, enabling immediate digital participation and conversion opportunities for beverage brands and advertisers. Initial programs are already underway in Brazil, the United States, and the United Kingdom, with commercial revenue expected to begin in the first quarter of 2026. In key markets where Versus distributes Drinkfinger products, revenue will be shared equally, with both companies anticipating meaningful contributions from high margin recurring software and sponsorship revenue streams.
The combined engagement platform is planned for deployment across a wide range of environments, including sports venues, live events, bars, music festivals, retail locations, stadiums, and hospitality properties. Through these activations, consumers will be able to play instant games powered by Versus, unlock branded rewards, participate in interactive quizzes, and earn repeat engagement points, all while generating first party audience data for participating brands.
Brazil has been identified as a strategic growth market for the partnership. The country’s live entertainment sector is projected to generate more than 25 billion dollars in 2025, driven by strong demand for sports, music festivals, and cultural events. Beverages account for a significant share of on site spending at major events, and research shows that Brazilian Gen Z and Millennial consumers increasingly expect participatory brand experiences rather than passive advertising. The partnership aims to capitalize on these trends by delivering interactive, digitally enabled engagement tied directly to beverage consumption.
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Beyond live engagement, the agreement establishes a multi layered global distribution and revenue model. Drinkfinger will embed Versus technology into its core product offering and leverage its commercial network to distribute engagement packages to beverage partners and event operators. Versus will, in turn, distribute Drinkfinger products in regions where its own commercial footprint is strong. The model is designed to generate revenue through sponsored digital campaigns, branded games, licensing fees, digital advertising, and customer insight products, with minimal reliance on third party hardware.
“Partnering with Drinkfinger gives Versus a new, scalable pathway into the global beverage market,” said Luis Goldner, Chief Executive Officer of Versus Systems. “By linking physical products directly to digital rewards, we can activate audiences in real time and give brands a measurable increase in engagement, data capture, and repeat interaction.”
Drinkfinger is currently designing several activations in the United States and United Kingdom, with Versus participating directly in shaping the gamified user experience. Brazil has been selected as the initial launch market for the first wave of activations. “This collaboration elevates the consumer beverage experience,” said William Ings, Founder of Drinkfinger. “We see a major opportunity to bring sponsors, brands, and fans closer together through a fun, social, and measurable engagement channel.”
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