VideoAmp, an influential advertising technology firm celebrated for revolutionizing media measurement, has announced the appointment of Jon Steinlauf to its Board of Directors. Steinlauf, the former Chief U.S. Advertising Sales Officer at Warner Bros. Discovery, brings with him a legacy of leadership, proven innovation, and a wealth of experience from decades in media sales. His arrival comes at an especially dynamic time for VideoAmp, which is rapidly reshaping the way cross-platform TV audiences are measured and valued for advertisers and publishers.
Steinlauf’s career spans some of the largest names in media, including his recent role overseeing U.S. ad sales for Warner Bros. Discovery, whose portfolio reaches over 100 million viewers weekly and commands six of the top ten cable networks. Previous posts at Discovery, Inc. and a longstanding tenure at Scripps Networks further highlight his impact, where he helped launch and monetize celebrated brands like HGTV, Food Network, and Travel Channel. Later this month, Steinlauf’s numerous contributions to the TV and advertising space will see him inducted into the prestigious Broadcasting & Cable Hall of Fame, reflecting the breadth and significance of his track record.
Marketing Technology Insights: Klaviyo Research Reveals Collaboration Gap Between Marketing and Service Teams
Throughout his time at Warner Bros. Discovery, Steinlauf directly collaborated with VideoAmp on the rollout of Stream X, a streaming initiative powered by VideoAmp’s cutting-edge measurement technology. This partnership has already had a tangible impact on advertising outcomes, further underlining Steinlauf’s unique perspective as both an industry insider and a VideoAmp client. His insistence on innovation and actionable media data aligns with VideoAmp’s mission to forge new, more interoperable and transparent currency solutions for a changing TV landscape.
VideoAmp’s CEO, Peter Liguori, highlighted Steinlauf’s unique value, describing him as someone who “brings the rare blend of industry expertise and client perspective, having collaborated directly with VideoAmp and witnessed the real-world impact of our solutions.” Steinlauf joins at a pivotal time of growth for the company: VideoAmp recently finalized a multi-year agreement with Warner Bros. Discovery, earned JIC accreditation, enhanced data collaboration through AWS Clean Rooms, introduced VXP to leverage publisher-first-party data for cross-platform planning, and broadened partnerships with AMC Networks, A+E Networks, Fox, NBCUniversal, Paramount Global, and TelevisaUnivision.
Marketing Technology Insights: Paradise Acquires Laurie Rowe Communications, Strengthens Tourism PR Roster
In his new role, Steinlauf remarked, “VideoAmp is driving a transformative shift in how audiences are measured and valued across platforms. Having experienced VideoAmp’s capabilities as a client, I’m thrilled to join the Board to advance this transformation and help the ecosystem maximize value from its investments.” His appointment bolsters VideoAmp’s mission to revolutionize media measurement and currency, leveraging Steinlauf’s deep insight into both commercial dynamics and the technological needs of modern cross-platform advertising.
Marketing Technology Insights: NiCE Named Leader in 2025 Gartner Magic Quadrant for CCaaS
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
