VideoAmp is once again setting the tone for the Upfront season with the return of Vampfront 2025, an immersive evening that reflects the continued evolution of media measurement. Taking place on Tuesday, April 8 at Mercer Labs in New York City—a venue known for its striking blend of art and technology—the event mirrors the spirit of innovation that defines both the space and the company behind it. Vampfront will bring together leaders across the advertising ecosystem to explore how Big Data is driving scalable, flexible currency solutions in today’s cross-platform marketplace.
This year’s Vampfront will feature a tech-forward program designed to showcase VideoAmp’s platform advancements, client successes, and the expanding role of advanced audiences and outcome-based measurement in shaping the future of how media is bought and sold.
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VideoAmp will highlight how its currency platform is powering more than $3 billion in media transactions, with 880% year-over-year growth in currency commitments. Through long-term publisher partnerships and broad adoption across the industry, the company is helping to advance multi-currency measurement at scale.
Attendees will also get a closer look at VideoAmp’s latest product innovations, and learn about what to expect on the roadmap for 2025-2026. With JIC accreditation secured, VideoAmp continues to demonstrate its commitment to delivering credible, comprehensive measurement for the modern media landscape.
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The evening will also feature on-stage insights from VideoAmp executives and select partners, offering real-world perspectives on the evolving media landscape. Speakers will include leaders from premium publishers, agency holding companies, and brands—including OMG and TelevisaUnivision—who are actively embracing advanced audiences, cross-platform planning, and Big Data-powered measurement solutions.
“The future of media measurement is already unfolding,” said Peter Liguori, Executive Chairman at VideoAmp. “Advertisers and publishers are increasingly seeking solutions grounded in Big Data and moving towards a multi-currency dynamic. Vampfront 2025 will highlight how our company continues to evolve alongside the needs of the industry—offering flexibility, scale, affordability and credibility.”
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Source – Businesswire
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