Warmly, a pioneer in Artificial Intelligence-powered go-to-market solutions, has introduced its Marketing Ops Agent, a groundbreaking platform designed to automate and optimize Demand Generation for B2B marketing teams. This new tool leverages AI enrichments and real-time signal monitoring to build, update, and prioritize lists of the highest-value accounts and contacts, streamlining a process that traditionally took weeks and required multiple tools and constant manual effort.
“Traditionally, the process of building a target list can take weeks, and involve stitching together the results of multiple complex tools and constant manual tweaking. And often, the list is already out of date before the end of the quarter,” said Alan Zhao, Co-Founder and CPO of Warmly. “We fix that problem by giving marketers one, easy-to-use tool that builds a real-time list of accounts and people that actually want to buy from you.”
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Warmly’s Marketing Ops Agent introduces the concept of a “Lean Pipeline,” addressing the inefficiencies of the conventional spray-and-pray approach. Many B2B teams chase inflated pipeline goals through increased ad spend and outbound volume, only to see diminishing returns and flatlined growth. Warmly’s approach shifts the focus to high-fit accounts and buyers with strong intent, enabling marketing teams to generate fewer but significantly higher-quality opportunities. Stephanie Armand, Sr. Rev Ops Manager at Qase, praised the results, noting, “Warmly sourced leads closed at a 50% higher rate and 30% faster than our other sources.”
The platform is also positioned to empower a new generation of “Super Marketers,” professionals capable of orchestrating sophisticated, highly-targeted, omnichannel campaigns at scale. These marketers are expected to drive over 75% of a company’s total pipeline by leveraging AI tools like Warmly. Maximus Greenwald, Co-Founder and CEO of Warmly, emphasized, “The Super Marketer will become the most valuable asset of high-growth organizations. Our platform empowers these professionals with the tools they need to identify and convert the right opportunities, and transform marketing into their company’s primary revenue driver.”
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High-growth companies including Workboard, New Relic, and Conversion.ai are already adopting Warmly, seeing measurable results in pipeline efficiency and cost-per-lead reductions. Charles Fox, Demand Generation Manager at Tovuti, reported, “Since using Warmly our CPL dropped 40% and our average ACV doubled.” With AI-driven insights and real-time updates, Warmly positions Marketing Automation and Audience/Marketing Data & Data Enhancement at the center of modern Marketing Technology, enabling teams to generate high-quality pipeline faster and more efficiently than ever before.
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