Zenbundle, a Dublin-based startup, has made its official entry into the U.S. market by debuting at Shoptalk Fall 2025 in Chicago and launching its innovative platform on the Shopify App Store. Positioned as the only AI-powered retail media solution created specifically for Shopify merchants, Zenbundle is engineered to help stores of all sizes leverage the fast-rising tide of retail media budgets without needing to expand their teams or invest heavily in complex technology.
The core advantage of Zenbundle is its ability to automate shoppable campaigns powered by artificial intelligence, freeing retailers to focus on growing their business and engaging their customers. The system continuously analyzes shopper behavior in real time, enabling exact product matches with shoppable videos and native ad placements. These campaigns can be easily distributed across all Shopify storefronts, seamlessly transforming consumer clicks into measurable revenue for merchants. Shane Fay, the company’s co-founder and CEO, emphasized that Zenbundle eliminates the classic trade-off between increasing online sales and monetizing web traffic, allowing merchants to do both efficiently through streamlined automation and AI-driven insights.
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Zenbundle is designed to meet the needs of a broad spectrum of retailers. Smaller independent merchants operating between one and three stores, with annual revenues ranging from $1 million to $10 million, can launch AI-generated campaigns in just a few minutes and automatically retarget high-intent shoppers on social networks like Instagram and Facebook. Larger multi-store businesses, managing more than ten outlets and generating between $50 million and $500 million in revenue, are empowered to automate supplier-funded campaigns, demonstrate return on investment through live analytics dashboards, and save valuable time for marketing teams every week.
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As a growth engine, Zenbundle optimizes onsite shoppable media with the goal of boosting conversion rates and sales, while its AI-driven placements open up premium advertising inventory for brand partners seeking to reach engaged shoppers. This approach enables a fresh wave of supplier-funded revenue for merchants. With hundreds of thousands of shoppers engaging with Shopify stores monthly, Zenbundle has driven significant improvements in conversion rates, boosted sales, and lowered bounce rates. Now, these results and the platform’s full array of features are accessible to retailers and brands across the United States, opening new opportunities for automation and revenue in digital commerce.
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