The digital signage industry continues to consolidate as leading European provider ZetaDisplay announces the acquisition of Sweden based integrator Ubiq AB, a strategic move that enhances its influence in the domestic market and expands creative and technical capabilities across priority retail and hospitality environments. The transaction underscores increasing competition within the digital signage sector as brands pursue more advanced customer experience solutions and omnichannel display strategies.
The acquisition was carried out with Ubiqs parent company WOBI AB and serves as a bolt on expansion to ZetaDisplays Swedish business. The company stated that the integration is intended to strengthen its reach in key commercial segments including high street retail, quick service restaurants, and workplace experience environments. Ubiq brings a portfolio of premium clients such as Axel Arigato, CDLP, Tom Wood, A days march, Vagabond, Waynes Coffee, Vapiano, Brodernas, Hastens Sangar, Nordiska Galleriet, CHIMI, and Eatery. The business also has an established footprint in international coworking office spaces with active projects across London and New York, adding complementary scale to ZetaDisplays global operations.
Marketing Technology Insights: Stagwell Partners with Harvards OpenDP to Guarantee Customer Privacy
Ubiq is recognized in the Swedish market for a design led and highly creative approach to digital signage installations. The company has produced a range of large format LED and experiential display environments that elevate consumer interaction and brand storytelling. These capabilities will be integrated into ZetaDisplay Sweden to strengthen innovation depth and expand the companys offering to enterprise clients seeking advanced technology enabled engagement.
Operational collaboration also forms a significant part of the agreement. Over the coming years, ZetaDisplay will work jointly with Onemotion IMC and Production Republic, both subsidiaries of WOBI AB. These organizations will continue to develop their core business areas while aligning on complementary skills and solutions positioned toward the Swedish retail segment. The companies plan to combine creative, design, and technical expertise to offer stronger end to end execution for consumer facing environments.
Daniel Nergard, group CEO of ZetaDisplay, said the deal adds critical strengths across both commercial access and creative production. “This bolt on acquisition is an excellent operational and cultural fit. Ubiq is an ambitious, creative business with a proven track record in premium retail and hospitality environments. They add to our market share in Sweden and bring a valuable layer of creative, LED and display expertise to our group capabilities. Together we will also continue building a forward thinking consumer experience offering towards the Swedish market.”
Marketing Technology Insights: Vodacom Partners with Google Cloud to Accelerate Africa’s AI Innovation
Reflecting on the transition, Mats Mileblad, CEO of WOBI and Onemotion IMC, stated: “We are proud of what we built with Ubiq over the last decade and pleased to have found the right long term home for the business with ZetaDisplay. There is strong alignment between our teams and a shared ambition to elevate the digital signage experience. We look forward to continuing to collaborate with ZetaDisplay and supporting our customers with complementary services and solutions.”
The acquisition is effective immediately. Ubiq customers will gradually transition into ZetaDisplays enterprise grade full service system, ensuring continuity through a unified customer care platform. The combined organization will benefit from expanded creativity, enhanced scalability, and greater technical efficiency which reflects larger growth trends across the digital signage market.
As competition accelerates, the integration signals continued investment in experience led retail transformation and reinforces the value of strategic consolidation across the European visual communications ecosystem.
Marketing Technology Insights: Mobile Ads Prove Most Influential for Black Friday Shoppers, SalesFuel Finds
For media inquiries, you can write to our MarTech Newsroom at info@intentamplify.com
