Zoom Expands AI Capabilities with Agentic Automation to Boost Productivity

Zoom Video Communications has unveiled an expanded suite of agentic AI capabilities designed to simplify work, save time, and empower users to orchestrate tasks seamlessly across third-party applications and meeting platforms. The latest enhancements, including the Custom AI Companion add-on, are set to redefine how small businesses and enterprise teams manage meetings, collaboration, and workflow execution both within and beyond Zoom.

With this launch, Zoom is doubling down on its strategy to integrate intelligence directly into the daily workstream. The new Custom AI Companion empowers users to connect Zoom’s AI to 16 business-critical apps like Asana, Jira, ServiceNow, Google Drive, and more enabling them to automate project updates, streamline service workflows, summarize documents, and extract insights across touchpoints. The company is positioning this capability not as an add-on feature, but as a foundational shift in how AI can operate across the business ecosystem.

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According to Smita Hashim, Chief Product Officer at Zoom, the latest evolution is about freeing teams from routine manual tasks so they can focus on meaningful work. “With Zoom AI Companion’s agentic skills, users will see a significant productivity boost to help them get more done not just in Zoom, but across business-essential apps,” she said. “We’ve built AI that not only helps during meetings but also coordinates activities in tools people rely on daily.”

One of the most notable aspects of the rollout is its expanded availability. The Custom AI Companion is now available for online purchase, allowing small businesses, solopreneurs, and consultants to apply these AI capabilities across competing video platforms like Google Meet, with support for Cisco Webex coming soon. This marks a shift in Zoom’s positioning from a standalone video conferencing service to a central, AI-powered productivity hub.

Zoom’s AI roadmap continues to focus on giving users more contextual intelligence before, during, and after meetings regardless of where the conversation happens. The AI Companion now supports customized meeting summaries, smart follow-ups, voice transcriptions for in-person interactions, and personalized video content through avatars. By enabling cross-platform access and native integration with content management and CRM tools, Zoom aims to help businesses reduce friction in day-to-day operations.

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For professional service providers, educators, and sales teams, the Custom AI Companion provides a new layer of automation and intelligence that spans content, communication, and client management. It’s not just about summarizing calls anymore users can now update CRM records in real time, generate branded recaps, or trigger task assignments based on conversational cues. Zoom is also addressing fragmentation by allowing AI Companion to operate in environments where switching between tools has traditionally slowed momentum.

The company is particularly focused on accessibility and user empowerment. With built-in templates for meeting summaries and workflows, users can customize how AI serves them choosing tone, structure, and outcome alignment. Meanwhile, administrators can enrich the AI Companion’s knowledge base by linking external drives or indexing public URLs, enhancing the relevance and accuracy of AI-generated insights.

Zoom’s broader goal is to evolve Zoom Workplace into an all-in-one productivity platform that merges meetings, messaging, collaboration, and AI. Recent updates to Zoom Docs, new clip editing capabilities, and intelligent meeting card features further strengthen the company’s position in a competitive collaboration landscape.

As more organizations look to integrate AI across business systems, Zoom’s agentic model where AI takes action on behalf of the user offers a compelling alternative to static automation. The vision is clear: intelligent collaboration that spans teams, tools, and tasks, all under one unified experience.

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