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ShowHeroes, a global leader in delivering sustainable and innovative digital video advertising and CTV solutions, announces the expansion of its proprietary Attention Index model to connected TV (CTV). This latest innovation is achieved through a groundbreaking collaboration with TVision, a leader in television measurement and…
JOY IT Solutions proudly announces the launch of JOY PIM, an AI-powered Product Information Management (PIM) solution designed to streamline data management and drive business growth. Acting as a central source of truth, JOY PIM simplifies product information collection, maintenance, and enrichment, providing unparalleled collaboration, control, commerce,…
AiAdvertising, Inc. an industry leader in AI-powered digital advertising solutions, announced the appointment of Douglas Beck, CPA, a seasoned finance and accounting executive, as Chief Financial Officer, replacing John Small as part of a planned transition given the company’s uplisting strategy…
Ironclad, the leading digital contracting platform for modern businesses, announced the hiring of Jasmine Singh as General Counsel. Singh joins the Ironclad team after working as General Counsel and Chief Legal Officer at Binti and previously served as Deputy General Counsel at…
Accenture has invested, through Accenture Ventures, in Cresta, a company that has developed an AI-powered platform designed for contact centers. As part of this investment, Accenture plans to integrate Cresta’s AI software capabilities into Accenture’s AI Refinery a comprehensive platform that helps clients…
VSDC Video Editor has just released its 9.3 update and we are sure, it’s something you won’t want to miss! With all the existing features that have already made it a favorite: free access to a completely full range of…
Beamr Imaging Ltd. a leader in video optimization and modernization technology and solutions, today announced that Beamr Cloud, its high-efficiency video service, will be available on AWS Marketplace starting December 1, 2024. As an Amazon Web Services (AWS) partner, Beamr brings its…
Spreetail, the leading ecommerce marketplace accelerator for brands and manufacturers of oversized products, announced the launch of SmartShelf, a new product suite designed to help sellers grow their ecommerce business. The first of several solutions includes its next-generation AI-powered Listing…
Mediavine, the largest exclusive full-service ad management firm in the U.S., today announces its strategic partnership with Scope3, a sustainability platform working to decarbonize media and advertising, to further its goals of reducing its carbon footprint and championing sustainable practices within…
Calix, Inc. unveiled updates to its Electronic Content Builder (ECB), an essential tool from the award-winning Calix Market Activation program that enables broadband marketers to quickly design and launch engaging campaigns that effectively promote new services and grow existing ones. Upgrades include a redesigned, intuitive…
Ant Group and Nike China have signed an MOU to strengthen their partnership. Nike will use Ant Cloud Customer Service Solution to enhance its e-commerce operations in China, improve customer service efficiency, and enhance sustainability performance. Marketing Tech Insights: Perion…
Perion Network Ltd. a technology leader in connecting advertisers to consumers across all major digital channels, today announced the launch of Perion’s Anyplace TV, a new solution that provides advertisers with enhanced capabilities to extend the reach of their CTV and…
Storykit, the leading video automation platform, launches Feeds – a feature that enables customers to subscribe to videos automatically created from their content. Preem, Sweden’s largest fuel company, is the first to adopt Feeds, receiving videos automatically each time they publish a press…
Fullpath, the automotive industry’s leading customer data platform (CDP) and marketing automation solution, is proud to announce a new integration with DealerBuilt’s Oplogic Variable Operations Platform of CRM, Desking, F&I Menus, Equity, Telephony, Fraud Protection, and AI Tools. This partnership aims to…
The creators of Quartile, the world’s leading retail media optimization platform, are excited to announce the launch of the revolutionary enterprise AI platform, Sciene. The new company introduces a comprehensive suite of AI-powered tools designed to streamline business operations, enhance data…
Talavera Solutions, a pioneering technology services firm, announced its launch with a dual mission: transforming how organizations build and scale their CRM Centers of Excellence while creating unprecedented growth opportunities for Latin American technology professionals. Founded by Gabriel-Alberto ‘Gabe’ Arce, who…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
In this article, we discuss how the key to marketing and advertising success lies in not ‘chasing trends’, but embracing an agile, data-driven approach that prioritizes real-time insights and responsiveness. Cutting through the noise Today’s brands, in and outside of…
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