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The rise of AI search engines and generative summaries is transforming consumer behavior, with a significant shift toward “zero-click” searches. According to Bain‘s recent survey, approximately 80% of consumers rely on zero-click results for at least 40% of their searches,…
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Stingray, an industry leader in music and video content distribution, business services, and advertising solutions, proudly highlights Stingray Advertising’s role in the evolution of in-store audio advertising in Canada. This achievement is showcased in Harmonizing Retail Media: The 2025 In-Store…
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Astound boosts sales growth and enhances customer experience through AI-powered sales software, Actifai Engage Astound Broadband, an award-winning provider of fiber internet, mobile, and TV services, announced the deployment of Actifai Engage across its inbound sales operations. Through its streamlined…
Adobe announced the general availability of Adobe Real-Time CDP Collaboration in the U.S., a new offering that enables advertisers and publishers to tackle a changing advertising landscape. Brands have long relied on third-party audience signals to power tailored digital ads.…
A new IDC InfoBrief commissioned by Talkdesk, Inc., a global provider of artificial intelligence (AI)-powered customer experience (CX) technology that serves enterprises of all sizes, revealed that advanced technologies play a pivotal role in enhancing customer experience. However, many contact center interactions still…
Gidel & Kocal, a prominent commercial construction firm in the Bay Area, has announced a strategic partnership with SocialSellinator, a leading social media agency, to enhance its online visibility and attract more qualified leads. The collaboration aims to leverage SocialSellinator’s…
Demandbase, the leading account-based GTM platform for B2B enterprises, proudly announces the successful completion of its ISO 27001:2022 surveillance audit, conducted by Schellman & Company, LLC. Demandbase first achieved ISO 27001:2022 certification in 2024, after being certified under the 2013 version of the…
New research from Fospha, the full-funnel marketing measurement platform, finally shows how to quantify the “halo effect” – the previously hidden impact of direct-to-consumer (DTC) advertising on channels like TikTok, Meta and Youtube impact sales on third-party marketplaces like Amazon.…
With 65% of shoppers making holiday returns this year, new data reveals the importance of accurate product information and consistent experiences to build brand loyalty Akeneo, the Product Experience (PX) Company and leading provider of Product Information Management (PIM) solutions,…
adidas, the leading sportswear brand in Israel, is enhancing its in-store and omnichannel customer experience by leveraging Pairzon‘s technology in its local franchise stores. As part of its broader digital transformation strategy, the franchise has partnered with Pairzon to gain deeper insights…
2X, a leading provider of marketing as a service (MaaS), announced a strategic partnership with Copy.ai, the enterprise-grade AI platform that optimizes sales and marketing workflows. By combining 2X’s global managed services model with Copy.ai’s cutting-edge AI capabilities, this partnership…
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