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In an era governed by information, data wears the crown. But with growing privacy concerns, marketers have a behemoth-sized problem on their plate: how to use consumer data responsibly and yet design effective campaigns. That is where clean rooms step…
The move comes as the organization has evolved and built out new capabilities and industry solutions, in recent years, into a global marketing services company. Outgoing CEO Jay Friedman will remain as a strategic company advisor. Goodway Group announced the…
The partnership leverages dunnhumby’s AI-driven solutions and retail expertise and Bridg’s innovative identity resolution and collaborative media solutions dunnhumby, the global leader in AI customer data science, and Bridg, the identity resolution and shopper intelligence platform powering the Rippl data and…
New approach simplifies audience targeting with real-time buying, first-party data and seamless cross-platform performance DISH Media, a leader in addressable advertising and an indirect subsidiary of EchoStar Corporation, launched AdvantEdge™ a next-gen, holistic advertising solution unifying how brands reach their audiences…
AI startup is helping ecommerce brands make, run, and optimize TV ads using generative AI and machine learning; opens Beta for brands to join With over 99% of U.S. households subscribing to at least one streaming service and Americans spending 40% more time…
New platform automatically resolves data quality issues upstream to deliver accurate, AI-ready customer data in real time across the enterprise Redpoint Global, a leader in customer data technology, announced the launch of its Data Readiness Hub, a solution purpose-built to…
Reticulate Micro, Inc., a software products company specializing in advanced video compression technology, announced its VAST™ (Video Adaptive Systems Technology) product line is now available to government agencies through a partnership with Dfuse Technologies, Inc., under Dfuse’s GSA Multiple Award…
Kling AI unveiled its 2.0 models at the “From Vision To Screen” event in Zhongguancun, introducing the KLING 2.0 Video Generation Model and KOLORS 2.0 Image Generation Model, marking a major leap in AI-driven creativity for film, advertising, and design.…
AdsAdvisor introduces a full ecosystem of marketing solutions designed to support mobile businesses at every stage — from strategy to execution and beyond AdsAdvisor, a comprehensive marketing platform, launches globally to provide mobile businesses with a robust solution for optimizing…
Digital marketing is undergoing a massive change in 2025. As third-party cookies are declining, companies are shifting their focus towards first-party data as a privacy-compliant and safe solution. This change not only addresses the issue of privacy, but also presents…
Ironmark has announced the acquisition of Vista One, a franchise-focused digital marketing agency specializing in lead generation and social media direct response for multi-location franchise brands. Ironmark is a tech-enabled marketing company that helps brands simplify the chaos of modern…
Introduction Picture this: You’re the Chief Marketing Officer (CMO) of a rapidly growing company. You’re juggling multiple campaigns, channels, and strategies. What clues help you spot progress—and where things are falling short? How do you measure success in real-time? The…
Fastmarkets, a leading price-reporting agency and global market intelligence provider for metals, forest products and agriculture, has launched a new carbon offering to help businesses tackle the expanding demands of decarbonization and its implications for commodity markets. With global decarbonization commitments…
VertexOne, a leading provider of cloud software designed to revolutionize the customer experience within the energy and utility industry, is pleased to be wrapping up this year’s 49th annual IUCX (formally CS Week) Conference on a celebratory note after its client,…
Shoplazza, a leading global SaaS eCommerce platform, successfully wrapped up its participation at the Balkan eCommerce Summit 2025 held from April 29-30 at Arena Sofia. Invited by strategic regional partners Power Commerce LLC and Monri Payments, Shoplazza showcased customized digital commerce solutions…
Introduction: Martech Gets a Mind of Its Own Imagine your marketing team working faster, smarter, and more creatively, with less effort. Welcome to the era of AI-powered martech. In 2025, artificial intelligence isn’t just another buzzword. It’s transforming how…
Purpose-built capabilities equip sellers to deliver personalized, secure buying experiences that increase engagement and accelerate revenue Highspot, the only GTM enablement platform, announced its Spring ’25 product release, which continues to advance the edge for AI impact in enablement. Highspot’s…
Listrak partnership expansion provides scalability supporting LAFCO’s rapid growth in fast-paced fragrance category LACFO New York, the modern fragrance company dedicated to elevating everyday moments into powerful sensory journeys, announced it has expanded its partnership with Listrak, the retail industry’s person-first marketing…
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