Introduction: Who Reigns Supreme in the Data Duel? Suppose your marketing team is sitting on a treasure trove—your customer data. But there’s a catch: the treasure is not the data itself, but the knowledge of what to do with it.…
In the first quarter, impact.com demonstrated its position as the leading partnership management solution globally by welcoming hundreds of leading brands to the platform, announcing the return of its Partnerships Experience event, relentlessly investing in its products, and winning multiple…
Officially introduced at Tinuiti Live, “Love Growth. Hate Waste.” connects what brands care about most with what fuels Tinuiti’s passion Tinuiti, the largest independent full-funnel marketing agency in the U.S. across the media that matters most, announced its powerful new go-to-market…
Informatica’s Master Data Management Extensions for Microsoft Fabric (General Availability) CLAIRE Copilot for Data Integration and Cloud Application Integration (General Availability) Informatica, a leader in enterprise AI-powered cloud data management, announced significant advancements to deepen its collaboration with Microsoft. The announcements were made at…
The partnership aims to provide clients with future-generation AI-based solutions that accelerate digital transformation within the $50 billion addressable cloud data management and analytics market. Mastech Digital, an AI-driven Data and Analytics company, announced an expanded strategic partnership with Informatica, a leader…
Innovations to Care by Sprout will enable marketers to provide proactive, secure and insights-driven customer care on social. Sprout Social, an industry-leading provider of cloud-based social media management software, announced a set of new innovations to its Care by Sprout Social solution.…
Industry leader expands its legacy of flexible, creative-friendly financing into the booming digital creator economy. Sound Royalties, the music industry’s leading finance firm supporting music professionals and music rights holders, has launched a powerful new funding solution for digital content…
Rakuten Rewards, the leading Cash Back shopping platform, has appointed Wendy Bergh as Chief Marketing Officer (CMO). Bergh brings an exceptional track record of marketing leadership across high-growth e-commerce and technology companies. In her role, she will lead efforts to further enhance…
Leading L&D content platform unveils new website, messaging and Go1 Learn to contribute meaningful insights to the market, helping encourage, build and support employees everywhere Go1, the leading content aggregator for people-first L&D leaders, rebrands to reflect its focus on…
Channel Factory, the global brand suitability and contextual advertising company, announced several strategic leadership appointments to bolster its North American operations and drive the company’s next phase of growth, appointing Kevin Gentzel as President, Americas. Gentzel brings over two decades…
Experienced executive will support the next phase of Sparteo’s growth Sparteo, the suite of data-driven advertising technologies powered by AI, has appointed Louis-Etienne Balleydier as its new Chief Legal Officer. Formerly Group General Counsel at Mirakl, Balleydier joins Sparteo with…
Introduction: Who Will Drive Your Marketing in 2025? B2B marketers, come on, AI is no longer a fad. It powers lead gen, customer insight, email flows, and everything in between. With so many to choose from, though, there’s one burning…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
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