Piloted with Roku, Samsung, and Scripps, the bespoke collaboration leverages Criteo commerce signals and WPP Media’s Open Intelligence to allow advertisers to enhance both reach and effectiveness Criteo, the global platform connecting the commerce ecosystem, announced a new partnership with…
Integral Ad Science (IAS), a leading global media measurement and optimization company, has become the first in the industry to earn the Ethical Artificial Intelligence (AI) Certification from the Alliance for Audited Media (AAM). This prestigious certification highlights IAS’s commitment…
Rembrand has achieved the prestigious Trusted Partner Network (TPN) Gold Shield certification, awarded by the Motion Picture Association (MPA). This certification represents the highest level of accreditation within the entertainment industry for intellectual property security, underscoring Rembrand’s stature as a…
InMarket, a leader in real-time marketing and measurement, has introduced Unified Measurement, an innovative AI-powered solution designed to transform advertising measurement and optimization. This groundbreaking platform represents the next evolution in media mix modeling (MMM) and AI-driven scenario planning, offering…
Samba TV, a leader in AI-powered media intelligence, has joined forces with Kochava, a top omnichannel measurement and attribution firm, to introduce a groundbreaking unified cross-platform TV measurement solution. This partnership addresses a longstanding industry challenge by enabling advertisers and…
Hightouch, a leading platform specializing in data and AI agents for marketers, has announced a strategic investment from Snowflake Ventures and Capital One Ventures. This investment expands on Hightouch’s recent $80 million Series C funding round, which was oversubscribed and…
Braze, a leader in customer engagement platforms, has unveiled its 2025 Environmental, Social, and Governance (ESG) report, marking its fourth annual publication in this area. The report highlights the company’s ongoing dedication to impactful climate action and fostering stronger communities…
New research combines EDO’s TV outcomes data and Affinity’s Fansactions™ to reveal that creative quality, strategic sports buys, and DMA optimization drive higher QSR TV ROI EDO, the TV outcomes company, and Affinity Solutions, the leading consumer purchase insights company, have released…
Strategic Partnership Brings Decades of Wine Fulfillment Expertise and Hundreds of New SKUs to DRINKS Anywhere™ Platform DRINKS, the leading innovator in eCommerce solutions for alcohol retailers and digital merchants, announced a strategic partnership with Laithwaites, one of the world’s…
Experienced product leader brings consumer-focused mindset and deep marketing technology expertise to help shape the future of warehouse-native solutions at MessageGears. MessageGears, the leading warehouse-native data activation and customer engagement platform for enterprise brands, is pleased to announce that Eugene…
Aurora Mobile Limited, a leading provider of customer engagement and marketing technology services in China, announced the official launch of new Multi-Agent collaboration capabilities within its GPTBots.ai platform at the 2025 World Artificial Intelligence Conference (WAIC 2025) in Shanghai. The…
Datavault AI Inc., a leader in AI data experience, valuation, and monetization, announced the expanded commercialization of its flagship AI agents—DataScore® and DataValue®— built with IBM watsonx.ai. IBM is also committing AI engineering talent and deep technical expertise over multiple…
Collaboration with Experian will help auto advertisers assess effectiveness of CTV campaigns Strategus, a leader in data-driven Connected TV (CTV) advertising, announced the launch of SalesLink for Auto, the first-of-its-kind closed-loop attribution solution from a managed services provider to directly…
Built for fast-moving industries, the new app delivers real-time product data, streamlined approvals and seamless collaboration, reducing time-to-market from concept to launch. Centric Software is proud to announce the launch of its new native mobile application for iOS and Android, purpose-built…
Collaboration enables secure, privacy-focused access to rich consumer insights Cint, the leader in research and measurement technology, announced the launch of Cint Verified Audiences on Snowflake Marketplace. This collaboration with Snowflake, the AI Data Cloud company, will enable joint users to boost…
Digital shopping is mainstream, but inconsistent fees, fulfillment, and loyalty still stall momentum As online grocery shopping continues to gain traction, U.S. consumers are sending a clear message to grocers: make it easier, smarter, and more connected. A new national survey…
Strengthening Onix’s position as a leading partner for Google Cloud’s Customer Engagement AI Suite (CES), Agentspace, and Agentic AI with preferred UJET CCaaS implementation partner status. Onix, a leading provider of data, cloud, and AI solutions and a 16-time Google…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
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