MessageGears has introduced a significant enhancement to its campaign capabilities with the launch of Multi-Destination External Campaigns, designed to boost efficiency and reduce compute costs for enterprise brands. This new feature enables marketers to configure multiple external destinations within a…
Engageware has named Dan O’Malley as its new CEO, a veteran technology leader with over 20 years of expertise driving digital transformation and AI innovation in the financial services and technology industries. Engageware is known for its AI-powered customer engagement…
Smartly, the AI-driven advertising platform known for uniting creative, media, and measurement, has announced a new integration with Spotify Ads Manager. This partnership empowers brands and agencies to manage Spotify audio and video campaigns directly through Smartly’s platform, alongside other…
At the HubSpot INBOUND event, Qualified introduced Piper for HubSpot, a groundbreaking AI sales development representative (SDR) agent designed to seamlessly integrate with the HubSpot Marketing Hub. With this innovation, businesses can now harness the power of agentic marketing through…
AUDIENCEX is steadily advancing its programmatic advertising capabilities through the expansion of its proprietary AXi platform, notably with the release of the enhanced AXi 2.0 at the Cannes Lions International Festival of Creativity. This AI-powered technology stack combines performance, intelligence,…
Pacvue, recognized as the first AI-powered Commerce Operating System, has unveiled its new “Every Click” brand campaign to spotlight its innovative approach to addressing the challenges of commerce media fragmentation and overwhelming data in the ecommerce landscape. Rather than offering…
Convey, a prominent provider specializing in customer engagement solutions for heavily regulated sectors, recently unveiled its revamped website at goconvey.com. This launch follows the company’s rebranding earlier this year in May, marking another milestone in its ongoing commitment to revolutionize…
In a bold move set to redefine the media industry, Empower Media, celebrating 40 years of excellence, and Ocean Media, with 29 years of performance-driven results, have merged to create Empower Ocean Media Group, becoming the second-largest, full-funnel independent media…
Veteran programmatic leader to unite technology, data, and partnerships Seedtag, the global leader in neuro-contextual advertising, announced the appointment of Joseph Meehan as Chief Exchange & Supply Officer (CXSO), a newly created role to lead the company’s global Exchange and…
Online advertising is 30 years old this year, a birthday milestone for coming of age for marketing technology and human touch. It’s not nostalgia for working adults, marketers, and tech enthusiasts alike to understand how online advertising grew up; it’s…
Hanshow, a global leader in digital retail solutions, in partnership with The Consumer Goods Forum (CGF), hosted the Data-Driven Value Chain (DDVC) Springboard EU workshop at the Hanshow Amsterdam office on August 28, following a networking dinner on August 27.…
AI-powered Sentiment Analysis to provide deeper insights into how research is being received Digital Science is pleased to announce that Altmetric, which captures the online attention of research, has introduced a new AI-powered sentiment analysis feature, to provide research teams with…
Linnworks, the global leading connected commerce ops platform, announced the appointment of Jon Bahl as its new Chief Executive Officer. Bahl, a highly respected executive with more than 25 years’ experience in strategic leadership, will oversee Linnworks’ global operations and growth strategy,…
This collaboration combines Kargo’s premium inventory and high-impact formats with Amazon Ads audience insights to deliver a global programmatic advertising solution. Kargo, a leader in cross-channel high-impact creative innovation, has announced its unique, eye-catching ad formats are now available on…
Leveraging Idomoo’s Lucas AI Video Creator, Huuuge’s personalized loyalty campaign was delivered in just 4 days. Huuuge Games elevated player loyalty to the next level with their most recent next gen video campaign, powered by Lucas, Idomoo’s AI video creator. Players…
Strategic Move Establishes Chandler-Based Commit Agency as Unrivaled Authority on Challenger Brand Marketing Chandler-based Commit Agency announced the acquisition of San Francisco’s Gumas Advertising, the originator of Challenger Brand Marketing®. This bold move expands Commit’s national footprint, strengthens its leadership team and…
Independent Media Platform Sees Expansion Across Retailers, TV OEMs, and Content Providers; TiVo One Advertising Platform Hits More Than 4 Million Monthly Active Users TiVo Platform Technologies LLC (“TiVo”), a wholly owned subsidiary of entertainment technology company Xperi Inc. (“Xperi”),…
Digital advertising is entering a new era defined not by what marketers can see, but by what they can’t. As third-party cookies disappear and mobile tracking becomes more restricted, advertisers are losing access to the signals that once made their…
Fuel up with free marketing tech insights
