MessageGears has introduced a significant enhancement to its campaign capabilities with the launch of Multi-Destination External Campaigns, designed to boost efficiency and reduce compute costs for enterprise brands. This new feature enables marketers to configure multiple external destinations within a single MessageGears campaign, vastly simplifying the process of syndicating audiences across numerous third-party vendors and internal systems.
Previously, marketers had to manually recreate campaign segments for each destination, leading to duplicate work and increased database queries. Now, with one campaign setup and a single data extraction, identical audience segments can be simultaneously sent to multiple platforms such as Meta, Google Ads, and Microsoft Ads. This consolidation accelerates campaign creation by merging repetitive tasks into a single workflow, saving marketing operations teams valuable time.
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The cost benefits are substantial, as the number of required data warehouse extractions is greatly reduced. For example, a team sending a 500,000-member audience to five different destinations previously performed five separate extractions querying 2.5 million rows in total. The new functionality achieves the same results with just one query, lowering computing expenses and easing system strain.
Beyond efficiency and cost savings, this enhancement streamlines marketers’ tech stacks by incorporating another customer data platform (CDP)-level feature into MessageGears’ warehouse-native, cross-channel customer engagement platform. It reduces reliance on redundant technology and provides capabilities that many other email service providers and customer engagement platforms do not offer natively. The system also offers consistent targeting across platforms with easy export-level status monitoring and troubleshooting for all destinations collectively.
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This innovation not only speeds up marketing execution but also fosters improved collaboration across departments. Customer segments can be sent directly from MessageGears to centralized data lakes like Amazon S3 or Google Cloud Storage. Data analysts and data science teams can then ingest these segments into their warehouses or machine learning models without redundant queries, improving cross-team alignment and operational efficiency.
With this advanced reverse ETL operation, organizations avoid unnecessary data queries, reduce costs, and maintain accurate, consistent data across all endpoints. The Multi-Destination External Campaigns feature is now available to all MessageGears customers, elevating the speed, precision, and cost-effectiveness of large-scale enterprise marketing campaigns.
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