Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
MessageGears Launches Multi-Destination Campaigns To Boost Efficiency
MessageGears has introduced a significant enhancement to its campaign capabilities with the launch of Multi-Destination External Campaigns, designed to boost efficiency and reduce compute costs for enterprise brands. This new feature enables marketers to configure multiple external destinations within a single MessageGears campaign, vastly simplifying the process of syndicating audiences across numerous third-party vendors and internal systems.
Smartly and Spotify Team up To Expand Cross-Channel Advertising
Smartly, the AI-driven advertising platform known for uniting creative, media, and measurement, has announced a new integration with Spotify Ads Manager. This partnership empowers brands and agencies to manage Spotify audio and video campaigns directly through Smartly’s platform, alongside other prominent digital channels. By combining Spotify’s highly engaged audience environment with Smartly’s AI-powered creative tools, real-time optimizations, and unified cross-channel measurement, advertisers can now build Spotify-compatible ads in minutes. The platform leverages generative AI, intelligent templates, and the ability to repurpose social media assets to facilitate seamless campaign scaling with AI-driven budget allocation and performance tracking.
Seedtag Welcomes Joseph Meehan as Chief Exchange and Supply Officer
Seedtag, the global leader in neuro-contextual advertising, announced the appointment of Joseph Meehan as Chief Exchange & Supply Officer (CXSO), a newly created role to lead the company’s global Exchange and Supply business. Based in New York, Meehan will oversee the commercial and technical strategy for Seedtag’s programmatic platform across the open web, CTV, and emerging channels.
In his role, Meehan will manage a global, cross-functional team spanning Publisher Sales, Account Management, Yield & Analytics, Exchange Operations, and Strategic Partnerships. His remit includes accelerating Seedtag’s global footprint, deepening publisher and platform relationships, driving performance for partners, and scaling the Seedtag Exchange into a market-leading monetization engine.
Kargo High-Impact Ad Formats Now Available Globally on Amazon Ads
Kargo, a leader in cross-channel high-impact creative innovation, has announced its unique, eye-catching ad formats are now available on Amazon DSP. By combining Kargo’s unique, high-impact creative formats and its industry-certified premium inventory with Amazon DSP browsing, shopping and streaming signals, brands will now be able to provide consumers with relevant, eye catching custom creative formats.
This new offering is already driving results. In a single campaign, Kargo saw a 2x lift in New-to-Brand Conversions and a significant increase in Click Through Rate vs. standard display assets. The mix of display, online video and CTV formats approved for use through Kargo’s integration offers advertisers a versatile toolkit to engage consumers and drive performance, which is a victory for agencies and brands alike.
Qualified Launches Piper for HubSpot
At the HubSpot INBOUND event, Qualified introduced Piper for HubSpot, a groundbreaking AI sales development representative (SDR) agent designed to seamlessly integrate with the HubSpot Marketing Hub. With this innovation, businesses can now harness the power of agentic marketing through Piper, which autonomously converts inbound leads into pipeline opportunities, significantly boosting marketers’ efficiency and maximizing their investment in HubSpot.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
