Introduction: Why Video Is the New Boardroom The last time you needed a product demo, industry insight, or maybe just a “how does this work quickly,” then your first place to go is most likely YouTube. Now your clients picture…
New self-serve experience, expanded direct publisher buying capabilities, and advanced measurement upgrades deliver the most complete TV ad platform for brands and agencies. Tatari, the leading platform for buying and measuring ads across Convergent TV, announced a major platform update…
New integration brings Onebeat’s AI-driven inventory optimization into daily retail operations for RetailPro customers Onebeat, the AI-powered inventory optimization platform, and RetailPro, a Nayax Ltd. Company and a global leader in retail management software, announced a strategic partnership which redefines inventory performance.…
DeepBrain AI, a leading generative artificial intelligence company, announced the launch of a new automated advertising solution that generates product-use videos through AI avatars using only a single product image or a product detail page URL. The update to the…
Advertisers gain access to key metrics, including CAC, New Customer ROAS, and predicted LTV for more strategic campaign automation Shirofune, the leading platform for digital advertising automation, announced it has enhanced its advertising automation tool by integrating with Amazon Marketing…
Data quality named the top priority for improving marketing performance, according to Adverity’s survey of CMOs across the US, UK, Germany, Austria, and Switzerland Adverity, the essential marketing data and intelligence platform, has announced findings from its latest study revealing…
Samba AI™ and MediaTek’s MiraAware deliver lightning-fast, on-device content intelligence for smarter, safer, and more decentralized connected TV personalization at scale Samba TV, the global leader in AI-driven media intelligence, announced its partnership with MediaTek, the world’s largest supplier of…
IndiCue, the CTV technology company enabling publishers to control their advertising ecosystems, has partnered with Revry, the global LGBTQ+ entertainment network, on PrismRiot — Revry’s groundbreaking LGBTQ+/multicultural audience ad exchange and CTV data management platform. IndiCue’s partnership with Revry enabled PrismRiot to land…
The retail media sector is projected to exceed $300 billion by 2030, accounting for approximately 20% of total global advertising revenue, according to the latest research from Omdia. This significant growth trajectory follows the rapid expansion of retail media as more…
Founder Leah Nurik named chairman; Leadership transition reflects GMG’s continued growth and long-term vision as a leading B2B tech PR agency Gabriel Marketing Group (GMG), the industry’s leading B2B tech public relations agency for high-growth companies, announced the promotion of Michiko (Michi) Morales to president…
Comscore has released its AI-enabled Data Partner Network to help advertisers and publishers extend privacy-safe audience reach in a digital ecosystem characterized by the rapid disappearance of cookies and mobile IDs. Utilizing the predictive AI technology of Proximic by Comscore,…
Concentrix Corporation, a premier global provider of technology and services, has announced its acquisition of SAI Digital, a full-service firm specializing in digital commerce and customer experience (CX) technology solutions. This strategic acquisition significantly expands Concentrix’s presence in Vietnam, positioning the…
Choozle, a prominent omnichannel digital advertising platform and services provider, has significantly enhanced its campaign intelligence capabilities through expanded integration with The Trade Desk’s Kokai platform. This move provides advertisers working with Choozle access to advanced tools such as Seeds…
MGID has strengthened its leadership ranks with the appointment of Rabia Gündogan as Head of Sales for the DACH region, covering Germany, Austria, and Switzerland. Rabia joins MGID with a wealth of experience in digital advertising, having honed her expertise…
SugarCRM, known for its award-winning intelligence-driven sales automation platform, has been honored by being named to the Constellation ShortLists™ for Sales Engagement Platforms and Sales Force Automation in the third quarter of 2025. These ShortLists are highly regarded within the…
Zeta Globals, Zeta Economic Index (ZEI) revealed that U.S. households are shifting their spending patterns rather than retreating entirely from the market. Powered by generative AI and insights from over 245 million consumers, the index serves as a real-time measure…
Sprinklr, the leading unified customer experience management (Unified-CXM) platform for modern enterprises, has announced the appointment of Scott Millard as its Chief Revenue Officer, effective September 22, 2025. In his new role, Millard will report directly to Sprinklr’s President and…
Power Digital, a prominent technology-driven growth marketing agency, has promoted Samantha Kress to the role of Chief Client Officer, underscoring her crucial contributions to the firm’s recent transformation. Previously serving as SVP of Activation, Kress was instrumental in reorganizing Power…
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