The new offering allows independent agencies and holding companies to put more budget into working media, achieve better outcomes, and deliver value for brands. OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced the launch of a…
Matter Communications — an agency delivering proven PR, marketing and creative solutions — announced the opening of its new Boston office in the heart of downtown, steps from the TD Garden and North Station. The new, modern space is designed…
AI-powered contact center leader introduces new enterprise-grade capabilities to build and govern at scale ASAPP, the leading provider of AI-powered contact center software, announced major advancements to its GenerativeAgent® Platform, giving enterprises the ability to build, deploy, and govern AI agents…
Recent research has shown that 70% of marketing success comes from the creative the consumer sees – not just media impressions. Yet for years, the industry has obsessed over where ads run rather than what makes those impressions matter: the…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
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