Teads, the omnichannel outcomes platform for the open internet, recently unveiled the promising results of its new study on CTV HomeScreen advertising, conducted in collaboration with neuroscience experts, MediaMento Institute. The research highlights that Teads’ CTV HomeScreen placements generate significantly…
The Interactive Advertising Bureau (IAB) has revised its 2025 U.S. advertising spend forecast, lowering it from an initial 7.3% growth estimate to 5.7%, reflecting growing concerns among advertisers about tariffs and broader macroeconomic challenges. While ad spend for the first…
Wereldhave has entered into an exclusive partnership with Ocean Outdoor Netherlands to install and manage more than 150 new digital advertising screens in 11 of its shopping and Full Service Centers throughout the Netherlands. This collaboration builds on the companies’…
Search.com has boldly proclaimed the end of keyword-based search for consumers, asserting that generative AI has ushered in a new era defined by intent-driven discovery. In its first white paper, “The Keyword is Dying – Long Live Intent,” the platform…
Nexxen, a global advertising technology company recognized for its expertise in data and advanced TV, has introduced a groundbreaking innovation by becoming the first to enable programmatic activation of native Smart TV advertising worldwide through its demand-side platform, Nexxen DSP.…
Recognized for Completeness of Vision and Ability to Execute Braze, the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, announced that it has been positioned by Gartner as a Leader in the Magic Quadrant for Multichannel Marketing…
Launched at Rithum LIVE, the 2026 Commerce Readiness Index explores the ability of commerce leaders to navigate the macroeconomic challenges that will shape 2026. Rithum , a leading global commerce solutions provider, launched the 2026 Commerce Readiness Index at the inaugural Rithum…
Hightouch’s new Snowflake-native solution allows enterprises to assemble, own, and activate their own multi-vendor identity graphs directly in Snowflake Hightouch, the leading data and AI agent platform for marketers, announced a new partnership with Narrative I/O, the leader in data…
Creativ Company, the machine intelligent marketing firm for the world’s most creative companies, announced the appointment of Christina Lockwood as their Communications Leader. In this role, Lockwood will guide communications strategy and execution for Creativ Company and its media, advertising,…
In the fast-paced digital marketing world of today, a marketing professional faces numerous tasks, deadlines, and shifting priorities. Pressed for time, they often find creating effective campaigns a real chore. However, there is a method that not only assures success…
To beat ad-skipping, brands must deliver relevance and creativity. A new Clutch survey finds that 93% of consumers actively skip ads, with a small percentage using ad blockers (2%). Despite improvements in personalization and targeting, most ads still fail to capture attention.…
ROI·DNA, a Hotwire Global company and full-service B2B digital marketing agency, announced it has been selected as the global digital advertising partner for Qualtrics, the leader and creator of the experience management (XM) category. In this role, ROI·DNA will lead…
Advisr CEO Quique Nagle has been appointed Chief Operating Officer of Veylan, strengthening the company’s leadership as it enters its next stage of growth Veylan, the AI-native operating system for modern advertising, announced the acquisition of Advisr, a sales platform trusted by…
LG Ad Solutions announced the launch of Social Sync powered by Spaceback in the UK, a breakthrough creative solution powered by Spaceback that allows brands to seamlessly transform their digital and social content into high-impact Connected TV (CTV) ads. The partnership…
LoopMe data reveals a similar growth pattern to the early rise of Google search and Apple’s iPhone Research from LoopMe, the global leader in brand performance, reveals that AI adoption has already reached approximately 30% in three key mature markets: the…
New research analysis of 2,260 dealerships across 20 cities establishes Chicago agency as automotive SEO authority SearchLab Digital announced the release of its groundbreaking 2025 Google Business Profile Report: Auto Edition, the largest study of its kind examining 2,260 dealership…
The built-in agents plan and launch marketing campaigns in minutes, personalize every send, resolve customer requests, and keep humans in the loop At its flagship event K:BOS, Klaviyo unveiled its Marketing Agent and broadly released its Customer Agent. Together they…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
Fuel up with free marketing tech insights
