Samsung Ads, the advertising division of Samsung Electronics, is transforming Smart TV advertising by opening its home screen inventory to all brands. Previously limited to content and gaming advertisers, this move allows non-endemic brands to reach audiences more effectively, driving…
Roku’s massive reach and FreeWheel’s direct connections bring enhanced targeting, transparency, efficiency, measurement, and speed to the industry. FreeWheel, the leading global technology platform for the streaming advertising ecosystem, and Roku, the #1 TV streaming platform in the U.S.*, announced…
A new study from Yext, Inc., the leading brand visibility platform, reveals that American consumers are moving away from single-source search habits and increasingly turning to a mix of tools such as AI platforms, social networks, and review sites before…
LG Ad Solutions, a global leader in Connected TV advertising, has appointed Rose McGovern as Head of Agency Development for the United States. In this newly created role, McGovern will lead the company’s strategy to strengthen relationships with media agencies,…
Qualified, a leader in agentic marketing technology, has introduced Piper for Demandbase, an integration that enables Demandbase customers to deploy Piper the company’s top-performing AI sales development representative to autonomously convert high-value target accounts into qualified pipeline. This partnership marks…
Semrush, the leading online visibility management SaaS platform listed on the NYSE, has officially launched Semrush Enterprise Site Intelligence, a new site health and monitoring solution designed to help organizations keep their websites technically optimized, discoverable, and resilient in a…
billups, the world’s largest independent out-of-home technology and managed services company, has named Marc Marienfeld as Managing Director of Germany, marking a significant step in its ongoing European expansion. Based in Munich, Marienfeld will lead billups’ entry into the German…
billups, the world’s largest independent out-of-home technology and managed services company, has announced a major step in its global expansion with new leadership appointments across Mexico, Germany, and Singapore. The company is entering the Latin American market for the first…
Affinitiv, a leading provider of software and lifecycle marketing solutions for automotive manufacturers, dealers, and groups, has appointed Sharon Kitzman as Chief Executive Officer, effective immediately. She takes over from Interim CEO Steve Stubitz, who will continue to serve as…
Northbeam has introduced a groundbreaking attribution model designed to give marketers a comprehensive, verifiable view of how digital ads lead to real sales. Called the Clicks + Deterministic Views model, the new system connects verified ad views and in-app clicks…
Oracle NetSuite has announced an expansion of its SuiteCloud Developer Network (SDN) partner program, introducing new tools and initiatives designed to help partners create advanced AI-driven business applications and tap into growing revenue potential. The updates center on the launch…
Oracle has unveiled a new suite of role-focused artificial intelligence agents within its Oracle Fusion Cloud Applications, designed to help customer experience leaders uncover fresh revenue possibilities and deliver more personalized interactions. These embedded AI tools for marketing, sales, and…
The marketing world is changing a lot and very fast. One of the main points in the latest AI report by HubSpot in collaboration with SurveyMonkey is that while AI delights marketers, consumers are still cautious about it. The findings…
Backed by a new funding round led by S&P Global, Novata is defining the next era of sustainability data for private markets Novata, a leading sustainability data management platform for private markets, announced the acquisition of Atlas Metrics, a top…
Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, announced that Anthony Coletta will join Sprinklr as Chief Financial Officer, effective immediately, reporting to Sprinklr President and CEO, Rory Read. In this role, Coletta will oversee all financial operations, including…
Revolutionary Platform Deploys Autonomous AI Agents to Handle Prospecting Workflows, Enabling Sales Teams to Focus on Closing Deals Avair, an AI-native sales technology company, announced the launch of its groundbreaking AI Revenue Engine, introducing “Pair Selling” – a revolutionary methodology…
Criteo will bring brand and agency demand to DoorDash’s fast-growing platform, giving advertisers a new channel to reach consumers across grocery, convenience, CPG, and more Criteo, the global platform connecting the commerce ecosystem, and DoorDash, a leading local commerce platform, announced a new multi-year partnership…
Unlocking access to MNTN’s Performance TV platform enables Anderson Collaborative to scale client results through measurable, made-for-TV campaigns Anderson Collaborative, a results-driven marketing and media agency headquartered in Miami, announced it has been named a MNTN Approved Agency Partner. MNTN,…
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