billups, the world’s largest independent out-of-home technology and managed services company, has named Marc Marienfeld as Managing Director of Germany, marking a significant step in its ongoing European expansion. Based in Munich, Marienfeld will lead billups’ entry into the German market and oversee the development of localized operations that integrate seamlessly with the company’s global network.
Bringing more than two decades of experience in senior media leadership, Marienfeld has established a strong reputation in the German advertising landscape. His career includes prominent roles at Wavemaker Germany, GroupM’s mPlatform, and Kinetic Worldwide. Most recently, he served as Chief Growth Officer at HYGH AG, where he focused on driving business development and innovation in the digital out-of-home sector. Known for his relationship-driven approach and strategic insight, Marienfeld has built lasting partnerships with leading brands and agencies throughout the region.
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“billups is the world’s leading OOH agency with a powerful edge in MarTech and data analysis, two areas that will fuel real growth in the German OOH market,” said Marc Marienfeld, Managing Director, billups Germany. “I’m thrilled to join a team of such passionate, experienced professionals, and I look forward to building billups Germany into a trusted, future-forward partner for brands and publishers alike.”
In his new role, Marienfeld will focus on establishing billups’ operations in Germany, expanding its client base, and introducing the company’s patented analytics and measurement platform to local advertisers. His responsibilities will include scaling service capabilities, strengthening domestic partnerships, and facilitating cross-border media investment that connects German brands with global audiences.
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James McEwan, CEO of billups EMEA, emphasized the strategic importance of the appointment in advancing the company’s European footprint. “We are hugely excited to welcome Marc’s energy, passion, and wide expertise of the German OOH landscape,” said McEwan. “As Europe’s largest economy, and already the second-largest European destination for our international clients, we look forward to Marc and his team helping us grow our domestic and global capabilities in this vital market.”
This appointment highlights billups’ broader commitment to localized leadership and data-driven performance across its global network. As demand grows for measurable and technology-enabled out-of-home campaigns, Marienfeld’s appointment positions billups to accelerate programmatic and analytics-driven OOH solutions tailored to the German market.
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