LG Ad Solutions Innovation Labs Partners With Zenapses to Accelerate AI Driven CTV Ads

LG Ad Solutions enters a multi-year licensing deal with Zenapse with the intent to bring AI-powered emotionally intelligent insights and targeting to connected television (CTV) advertising through LG Ad Solutions Innovation Labs

Zenapse, a pioneering AI-driven marketing platform powered by emotional intelligence, announced a multi-year licensing partnership with LG Ad Solutions’ Innovation Labs. This strategic collaboration will leverage Zenapse’s proprietary Large Emotion Model (LEM) to power the next wave of innovation in LG Ad Solutions’ advanced Connected TV (CTV) platform.

This collaboration furthers LG Ad Solutions’ commitment to innovation and delivering advanced, emotionally intelligent advertising tools for global brands. By combining LG’s scale and CTV expertise with Zenapse’s industry-first emotional AI and psychographic targeting, the companies aim to redefine viewer engagement, personalization, and campaign performance.

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The collaboration will enable the development of new CTV ad products that integrate emotional intelligence to deliver more meaningful and measurable brand experiences across 200 million LG Smart TVs globally.

“Putting together Zenapse’s emotional intelligence AI capabilities and psychographic data with our proprietary technology is a win-win that enhances our ability to understand content, drive personalization, and improve targeting,” said David Rudnick, Chief Technology Officer at LG Ad Solutions. “Ultimately, this helps advertisers forge deeper connections with viewers, maximize campaign performance, and increase ad relevance across connected environments.”

A New Frontier for CTV Advertising

Connected TV is one of the fastest-growing ad segments in the U.S., expected to reach over $40 billion by 2027, up from $24.6 billion in 2023. At the same time, more than 90% of households have adopted streaming platforms — more than double the 40% who have cable subscriptions. The rapid evolution of the CTV market represents a massive opportunity for brands and their agencies to deliver high-impact campaigns with powerful performance metrics, real-time feedback, and increasingly sophisticated ways to increase viewer engagement.

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“Connected televisions are critical for digital ad strategies, and our partnership with LG Ad Solutions will enable marketers to deliver stronger customer experiences through emotionally intelligent insights backed by AI,” said Matthew Bernardini, CEO and Co-founder of Zenapse. “Embarking on this new collaboration allows us to expand our reach and growing global footprint across all digital mediums.”

This partnership marks a new era for advertisers seeking to leverage cutting-edge AI for precision targeting in the rapidly evolving CTV landscape. The multi-year deal allows LG Ad Solutions full access to ZenVision for CTV and Zenapse’s proprietary LEM to expand new software development and go-to-market products.

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Source – Businesswire

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