Redpoint Unveils Data Readiness Hub to Elevate Enterprise Data Quality

Redpoint Global, a leader in customer data technology, announced the launch of its Data Readiness Hub, a solution purpose-built to solve one of the most persistent and consequential challenges in customer data: poor data quality. The platform delivers customer data that is ready for use across the enterprise in systems that power AI, analytics, customer experience and operations. The Data Readiness Hub generates data that is right—complete, accurate and timely—and fit for purpose—actionable, trusted and compliant.

Customer data is inherently messy due to changing customer identities, contacts, addresses, behaviors and transactions. Despite major investments in Customer Data Platforms (CDPs), Master Data Management (MDM) systems and data clouds, many enterprises continue to struggle with unreliable and fragmented customer data. These tools often unify flawed inputs without resolving root-level issues, leading to sub-optimal outcomes and high data consumption costs. Consequently, companies must fill the gap with costly data engineering resources and long-term enterprise consulting and technology initiatives.

Marketing Technology Insights: Optimum and Google Cloud Collaborate to Transform Customer Experience

The Data Readiness Hub solves these problems upstream and continuously updates unified profiles for any enterprise use. It resolves accuracy, identity, and compliance gaps before data enters critical systems, establishing a trusted foundation that drives smarter decisions, more personalized engagement and faster time to value.

Organizations across multiple industries using Redpoint have reported:

• A 3x increase in conversion rates from improved match accuracy
• A 20% lift in average basket size
• Up to an 80% reduction in data preparation time

“AI and customer engagement systems are only as intelligent as the data that feeds them,” said Dale Renner, Founder and CEO of Redpoint Global. “For years, Redpoint has been perfecting the methodology and technology that helps customers get their data ready for action. Now we have packaged that deep knowledge into a data readiness solution, which is uniquely positioned to help our customers succeed in the AI revolution.”

Marketing Technology Insights: Optimum Collaborates With Cresta to Transform Its Customer Experience

Key Benefits of the Data Readiness Hub

Redpoint has developed a robust and proven methodology for data readiness, combining automated data quality, the most precise identity resolution, and real-time processing at scale. Built-in transparency across the Hub enables users to understand the readiness of their data before they use it. The Hub is built for speed and flexibility, and enables:

• Smarter AI and decisioning – Deliver high-integrity data that boosts model accuracy, improves targeting precision and powers next-best-actions, leading to proven superior outcomes and increased revenue.
• Increased productivity – Eliminate manual processes and complex coding, enabling data teams to deliver results in record time at the lowest cost.
• Enterprise-grade agility – Integrate seamlessly with any cloud, database or security environment. Minimize vendor lock-in and enhance existing data and marketing ecosystems – without adding complexity or requiring rip-and-replace integrations.

“For several years, we have relied on Redpoint software as the engine for all of our data readiness projects,” said Holly Paulus, CEO of Nexxa Group. “Their platform has empowered us to seamlessly scale even our most complex, large-scale data initiatives with exceptional reliability.”

“When our clients need business-ready customer data, Redpoint delivers,” said Diptesh Singh, Global Sales Leader – Data & Visualization Offering at Cognizant. “Redpoint’s data quality and identity resolution capabilities in a highly composable, no-code platform make them a reliable partner to whom we can turn to ensure our clients’ customer data is prepared for a variety of use cases.”

Marketing Technology Insights: PepsiCo and AWS Collaborate to Accelerate Digital Transformation

Source – Businesswire

For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com