As political advertising shifts rapidly toward streaming and cross screen media strategies, campaigns are demanding more unified intelligence tools capable of tracking performance across fragmented television environments. AdImpact’s launch of AdMo+ reflects the growing need for integrated analytics designed specifically for the modern political advertising ecosystem.
AdImpact, an advertising intelligence company focused on campaign and media analytics, announced the introduction of AdMo+, an expansion of its television intelligence platform built to address the changing dynamics of political media planning. The new platform combines advertising spend data, rate intelligence, and creative analysis into a single system, incorporating what the company describes as the industry’s largest ad catalog, featuring more than 1.6 million unique creatives across all 210 United States media markets.
The release comes as the convergence of linear television and connected television accelerates ahead of the 2026 midterm elections. AdMo+ enhances AdImpact’s connected TV capabilities by introducing what the company calls the industry’s first CTV ad alert system, enabling campaigns to monitor competitor activity and identify market opportunities in real time. The platform also introduces zero share reporting across both linear and streaming environments, allowing advertisers to detect gaps where competitors are absent and adjust media strategies quickly.
Designed to streamline campaign workflows, AdMo+ includes a redesigned dashboard experience aimed at improving speed and usability. The platform integrates Cook Political Ratings alongside detailed geographic reporting at ZIP code and congressional district levels, providing granular insights for localized campaign planning. Additional features include a Custom Query Tool for advanced data exploration, traffic validation tools, and a customizable airing log intended to simplify reporting and operational oversight.
By consolidating multiple data sources into a unified interface, AdImpact aims to eliminate fragmented workflows that traditionally require manual reporting across different systems. The company positions AdMo+ as a centralized intelligence hub for campaigns, agencies, and media buyers navigating increasingly complex advertising environments.
“Streaming television is projected to see the biggest increase in spending during the 2026 midterms, so political campaigns need a platform designed for the new media mix,” said John Link, SVP of Data at AdImpact. “By combining real-time streaming alerts, seamless comparison between linear and digital TV activity and comprehensive market coverage, AdMo+ gives advertisers the intelligence they need to move faster and compete more effectively at scale.”
Industry partners highlighted the importance of unified analytics as campaign timelines shorten and competition intensifies. “In the fast-moving political landscape, our clients win when they have data and analysis to make informed decisions,” said Bradley Perseke, Partner, GMMB. “Unified spend, creative, and CTV data in one dashboard makes that possible.”
The introduction of AdMo+ underscores a broader industry transition toward data driven political advertising strategies that integrate linear television and streaming intelligence. As media consumption continues shifting across platforms, unified analytics solutions are becoming essential tools for campaigns seeking speed, transparency, and competitive advantage in high stakes election cycles.
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