adjoe, a prominent rewards-based mobile advertising platform, has announced the opening of its first U.S. headquarters in Boston, signaling a major expansion of its presence in North America. The company launched its Boston operations in 2023 with just one remote employee, but has since grown to an 18-person team, with plans to double that number by the end of 2025. This move reflects adjoe’s strategic commitment to scaling its business across the region.
The new headquarters is situated at 10 Post Office Square, a notable location in Boston that offers easy access to the city’s main train lines. Designed to foster collaboration and employee well-being, the office includes modern executive facilities, a gym, wellness areas, and an array of new dining options. adjoe is adopting a hybrid work model that balances in-person teamwork with the flexibility of remote work, underscoring its dedication to creating a dynamic yet adaptable work environment.
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Thomas Yannopoulos, adjoe’s Vice President of Revenue for the Americas, underscored the company’s goal to elevate Boston as a key player in the global adtech landscape. Comparing it to their success in transforming Hamburg into a European adtech hub, Yannopoulos highlighted Boston’s dynamic tech ecosystem and top-tier universities as critical drivers of growth. He emphasized that Boston’s environment fosters enduring partnerships with collaborators, local talent, and the community, with the new office poised to fuel further expansion.
While cities like San Francisco, Los Angeles, and New York are commonly recognized for their adtech industries, Boston offers distinct strengths including a concentration of leading universities and a collaborative technology scene rich with emerging talent. adjoe is investing in this local talent pool by actively recruiting graduates from institutions like Suffolk University and plans to deepen partnerships with additional schools to cultivate the next generation of adtech professionals.
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Founded in 2018, adjoe gained industry recognition with its innovative Playtime format, a user-focused rewarded advertising approach that transformed ad monetization and was widely embraced across the sector. As the company embarks on its next phase of growth, it is recruiting Boston-based professionals in Sales & Partnerships, Account Management, Marketing & Operations, as well as launching a new University Partnerships Program to strengthen talent development within the city. This expansion reflects adjoe’s confidence in Boston’s potential to become a key player in the digital advertising industry.
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