adMarketplace, the leader in Native Search™ advertising, has unveiled AMP Discover, a new media product designed to redefine the consumer search experience within AI chat environments. The solution launches with Opera’s Aria, the built-in AI assistant in the Opera browser, enabling users around the world to seamlessly discover, evaluate, and purchase products through relevant native ads integrated directly into their AI-powered search and chat experiences.
AMP Discover establishes a new benchmark for speed, relevance, and scale in AI-native search. By leveraging vector-based intent matching, the platform aligns consumer queries with product ads that match their exact purchasing intent in milliseconds, creating more intuitive connections between users and brands. Early research indicates the time is ripe for AI-led search innovation: 60 percent of consumers believe AI will become the standard for online shopping, while 31 percent now begin their product searches with AI tools compared to 21 percent who start on traditional search engines.
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Powered by adMarketplace’s AMPlify DSP platform and Arena ad selection engine, AMP Discover scans and selects from over 500 million text and product ads in less than 20 milliseconds using advanced vector search. This new infrastructure allows advertisers to reach emerging consumer demand on AI chat surfaces and enables publishers to monetize these interactions through relevant and engaging native placements.
“AMP Discover is built to power the next era of search advertising,” said Adam J. Epstein, Co-CEO and President of adMarketplace. “Our partnership with Opera is an innovative collaboration to help consumers find novel and relevant products and brands directly within AI chat surfaces.”
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AMP Discover’s capabilities extend beyond traditional search advertising by unlocking AI-native monetization. The system embeds sponsored placements ranging from text and product ads to branded tiles directly within conversational AI interfaces. It delivers intent-driven performance, connecting potential buyers with brands at the moment of purchase consideration and driving measurable results for advertisers.
“Partnering with adMarketplace to bring AMP Discover to Opera’s Aria browser AI gives our users a more engaging and seamless way of finding products and services,” said Piotr Majewski, Product Director of PC & Gaming at Opera. “This collaboration will make it easier for our users to discover, evaluate, and purchase products in real time.”
With this launch, Opera’s global audience can now experience intelligent, contextually relevant shopping within Aria, signaling a new phase for adMarketplace’s mission to transform how users interact with commerce in AI-driven environments.
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