Airship Unveils New AI Agents to Accelerate Customer Experiences

Airship, the cross-channel customer experience specialist, took another step forward in simplifying native mobile experiences with the launch of Airship AI Agents. These specialized intelligent agents fully automate the creation, testing, and optimization of customer journeys: from sending personalized messages across all channels to the final experience delivered by brand apps and websites.

Unlike general AI solutions, Airship’s agents work together cohesively, integrating a continuous optimization logic geared toward specific objectives.

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For example, a retail brand can now:

• Instantly create immersive onboarding stories or interactive surveys using the Scene AI agent to increase engagement while collecting valuable zero-party data for future personalization.
• Automatically and continuously optimize performance with the Experimentation AI agent , which tests different variations of messages and experiences to maximize conversions.
• Easily deploy actions recommended by the Recommendation AI agent , which provides marketing teams with actionable, immediately applicable recommendations.

Each agent is designed to work both individually and in conjunction with others. This allows teams to start with the agent that meets the most pressing need and then gradually combine their capabilities for broader optimization. By default, human oversight remains integrated, ensuring transparency and complete control for teams. As agents learn and evolve, teams will be able to adjust the tools’ degree of autonomy, ensuring responsible and controlled adoption.

“ For too long, marketing and product teams have been stuck in a repetitive, manual cycle of creation and analysis that prevents them from moving as fast as their customers. They need a system that can not only generate experiences, but also constantly improve them to achieve their goals ,” said Mike Herrick, CTO of Airship . “ Our AI agents represent the logical evolution of our no-code platform, automating the entire process, from creation to optimization. By always putting teams in the driver’s seat, we now enable them to connect every marketing effort and customer interaction to real business results .”

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Specialized AI agents meeting critical brand needs:

• Scene AI Agent : a true “instant creative,” it transforms simple instructions or existing visuals into interactive, enriched experiences that are fully aligned with each brand’s visual identity.
• Experimentation AI Agent : A tireless analyst, it automatically sets up complex multivariate tests to identify the optimal combinations of digital experiences and cross-channel messages.
• Recommendation AI Agent : a pragmatic strategist, he transforms in-depth analysis of performance data into concrete recommendations that can be immediately applied by teams.
• Accessibility AI Agent : a vigilant guarantor of compliance, it proactively ensures that all digital experiences created meet strict accessibility standards, including those of the recent EU Accessibility Act which came into force on June 28.

This rigorous and responsible approach forms the foundation of Airship agents. Each agent is powered by the Airship Brand Hub , which ensures that each automatically generated piece of content adheres to the brand’s style guidelines, editorial voice, and brand identity, resolving the historical tension between rapid creation at scale and absolute respect for brand image.

According to Forrester Research, “ Using AI agents to generate contextualized insights and convert them into actions tailored to the real needs of marketing and sales teams will multiply the effectiveness of customer interactions. However, human supervision remains more necessary than ever to enable AI agents to continuously learn about the company and its customers, and thus better guide their actions according to specific objectives. ”