Airtory and ADWEB Expand Creative Ad Technology Across Southeast Europe

As demand grows for immersive advertising formats that combine creativity with measurable performance, Airtory has announced a strategic collaboration with ADWEB to introduce an advanced creative ad technology suite across Southeast Europe. The initiative aims to help brands and agencies deliver richer digital experiences while maintaining programmatic efficiency in rapidly evolving regional markets.

The Airtory ADWEB partnership brings Airtory’s full creative technology ecosystem to advertisers in Greece, Cyprus, and Romania, expanding access to high impact rich media and interactive advertising solutions. By integrating Airtory’s platforms Airtory.com, SocialDisplay.com, and ADCTV.com with ADWEB’s regional expertise and premium publisher inventory, the collaboration is designed to strengthen storytelling capabilities and campaign performance across multiple digital channels.

The partnership comes at a time when advertisers are seeking more engaging formats capable of capturing audience attention amid increasing digital competition. Airtory’s platform offers more than 450 interactive ad experiences, including formats such as Skins, Interscrollers, Sticky Headers, and immersive 3D creatives, enabling brands to create visually dynamic campaigns that align with modern consumer expectations.

Through Social Display, advertisers can transform high performing social media posts from platforms such as Instagram, TikTok, and Facebook into display advertising formats optimized for the open web. This approach allows marketers to extend existing social content into broader digital environments without additional production costs, improving efficiency while preserving creative consistency.

The collaboration also introduces ADCTV, Airtory’s interactive video advertising platform, which converts traditional video assets into interactive and shoppable connected TV experiences. The solution supports universally compatible VAST and VPAID tags, enabling deployment across major CTV and OTT networks while expanding opportunities for personalized video engagement.

Historically, executing complex creative campaigns required multiple vendors and fragmented workflows. The Airtory and ADWEB integration aims to simplify this process by unifying creative development, activation, and real time analytics within a single operational framework supported by ADWEB’s regional infrastructure. According to the companies, advertisers using Airtory’s formats can achieve an average 25 percent increase in engagement compared with standard industry benchmarks.

“In 2026, the quality of the ad experience is the ultimate differentiator,” said Julian Frachtman, Co-Founder and CEO of Airtory. “By bringing our full suite Airtory, Social Display, and ADCTV to the ADWEB ecosystem, we are giving marketers in Greece, Cyprus, and Romania a frictionless path to creative excellence across every digital touchpoint.”

Spyros Papageorgiou, CEO of ADWEB, emphasized the regional significance of the collaboration, stating: “The digital advertising landscape in Southeast Europe is evolving rapidly, and ADWEB’s role is to ensure our partners are always ahead of that curve. This partnership with Airtory is a deliberate strategic move one that gives us a best-in-class creative layer across display, social, and most critically, CTV. Interactive video is no longer a future conversation; it is where premium brand investment is heading right now, and ADCTV positions our clients to capture that shift before their competitors do. We are not simply adding another tool we are redefining the creative standard for the region.”

The Airtory ADWEB partnership signals a broader shift within the MarTech and AdTech ecosystem toward integrated creative platforms that blend storytelling, automation, and performance measurement. As advertisers increasingly prioritize engagement driven outcomes, the collaboration positions both companies to support the next phase of programmatic creativity and connected TV growth across Southeast Europe.