Airtory has joined the Viant Partner Ecosystem in a move designed to elevate creative performance and efficiency across modern digital advertising channels. The announcement is significant for the MarTech and adtech ecosystem as brands and agencies seek more immersive formats, faster execution, and stronger returns from omnichannel campaigns spanning display, video, connected TV, and retail media.
The Airtory Viant partnership brings together Airtory’s advanced creative ad technology with Viant Technology’s people based demand side platform. Through the integration, advertisers using the Viant DSP can now access Airtory’s creative automation and deployment capabilities directly within their media workflows. The goal is to help marketers plan, build, and deliver engaging campaigns more quickly while optimizing creative performance through data driven insights.
With consumer attention increasingly fragmented across screens and environments, advertisers face growing pressure to deliver compelling experiences without inflating costs or complexity. The Airtory Viant partnership addresses this challenge by unifying creative production and media activation into a single streamlined process. Campaigns can move from concept to delivery faster, enabling brands to test, refine, and scale creative across multiple channels with greater agility.
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“This partnership signifies a major step towards making high impact creative experiences accessible at scale,” said Julian Frachtman, CEO of Airtory. “By combining Airtory’s creative innovation with Viant’s robust omnichannel technology, we are removing the technological and financial barriers that have traditionally limited creative possibilities for brands.”
As part of the integration, advertisers gain simplified access to a wide range of immersive ad formats. These include custom rich media display units, interactive video and connected TV executions, social display extensions, and data triggered dynamic creative. The integration is designed to reduce setup time through reusable creative templates while enabling more sophisticated execution across channels that traditionally required separate tools and workflows.
A key element of the collaboration is cost efficiency. Airtory and Viant are positioning the combined offering as a way for advertisers to access premium creative functionality at more competitive price points than many existing solutions in the market. For agencies and brands under pressure to maximize media efficiency, this approach supports higher engagement without disproportionately increasing production or media costs.
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The partnership also benefits from Viant’s people based advertising framework, which allows creative performance to be measured and optimized using a unified view of audiences. Consolidated reporting helps marketers understand how creative variations perform across channels such as rich media display, social environments, online video, connected TV, digital out of home, and retail media. This insight enables more informed decisions around creative investment and personalization.
By aligning creative technology with omnichannel activation, Airtory and Viant aim to set a new standard for advertising innovation. For marketers navigating a complex media landscape, the Airtory Viant partnership highlights how tighter integration between creative and media platforms can unlock smarter execution, stronger engagement, and more efficient outcomes at scale.
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