Ampersand has introduced TrueStream Political, a new streaming advertising solution designed to give political campaigns deterministic access to verified voters across premium television environments. The launch is timely for the MarTech and political media ecosystem as campaigns shift more budgets to Connected TV while facing growing concerns around transparency, identity accuracy, and media waste. With TrueStream Political, Ampersand is positioning streaming as a more accountable and trusted channel for modern political advertising.
Ampersand, an audience first TV advertising sales and technology company, said TrueStream Political is built specifically for political advertisers seeking certainty at scale. The solution is powered by authenticated and privacy focused data from Comcast, Charter, and Cox, representing 120 million households. By combining this data with premium streaming inventory, the platform aims to give campaigns direct access to fraud free, brand safe content environments with consistent measurement across screens.
The launch comes at a critical moment for political advertising. As Connected TV investment accelerates, many campaigns are finding themselves reliant on open exchange inventory and OEM led ecosystems. These environments often depend on unauthenticated signals and probabilistic identity models, which can inflate reach claims, introduce brand safety risks, and make it difficult to prove impact during high stakes election cycles. TrueStream Political was designed to address these challenges directly.
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By consolidating authenticated streaming supply from major cable and broadband providers into a single offering, Ampersand is seeking to eliminate the tradeoff between scale and certainty. “Political advertisers are being forced to choose between scale and certainty, and that tradeoff is unacceptable,” said Al Behmoiras, VP Political Streaming, Ampersand. “TrueStream Political eliminates that compromise by delivering authenticated household-level reach, exceptional match fidelity, and the premium environments campaigns require. This is what political streaming should be.”
Unlike traditional aggregators, TrueStream Political combines deterministic audience intelligence with premium streaming distribution. This allows political buyers to plan and execute campaigns across screens with a consistent identity framework, while maintaining the quality and accountability historically associated with premium television. The approach is intended to simplify cross screen planning and reduce operational friction caused by fragmented streaming supply.
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Independent research from Truthset has underscored how widely identity accuracy can vary across the streaming landscape, reinforcing the need for authenticated data sources. Ampersand said TrueStream Political grounds voter engagement in verified household level signals rather than modeled assumptions, helping campaigns minimize waste and improve confidence in delivery.
“Political advertisers are under more pressure than ever to minimize waste and prove that every dollar is working,” said Danny Jester, Partner, GMMB. “Building on the scale of traditional and addressable TV, innovative streaming solutions that bring greater precision, transparency, and premium reach are becoming an essential addition to modern political media strategies.”
With TrueStream Political, Ampersand is reinforcing its commitment to clarity and accountability in political advertising. By uniting authenticated data, premium streaming content, and deterministic voter reach, TrueStream Political sets a new standard for how campaigns can engage voters effectively in a streaming first media landscape.
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