AUDIENCEX is steadily advancing its programmatic advertising capabilities through the expansion of its proprietary AXi platform, notably with the release of the enhanced AXi 2.0 at the Cannes Lions International Festival of Creativity. This AI-powered technology stack combines performance, intelligence, and automation into a unified system that has already begun delivering significant results for clients across sectors such as hospitality, gaming, automotive, higher education, and ecommerce.
AXi 2.0 has driven impressive improvements in live campaigns, including a 22% reduction in average cost-per-acquisition for ecommerce, a 31% rise in click-through rates for higher education partners through AI-enhanced creative testing and cross-channel sequencing, an 18% boost in lead-to-sale conversions in automotive campaigns enabled by advanced audience modeling and sequential messaging, and 27% faster campaign optimizations in hospitality by automatically adjusting bids and creatives in real time in response to demand patterns. These results stem from AXi 2.0’s integration of synthetic scenario testing, real-time optimization, and privacy-focused audience enrichment, providing marketers with precise tools to achieve impactful outcomes at scale.
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Building on this momentum heading into the holiday season and planning for 2026, AUDIENCEX introduced a series of innovative initiatives. The PriceFix program offers brands a fixed cost-per-acquisition guarantee across channels, providing transparency and control over campaign results. The AXi Simulator, developed with SONA Intelligence, leverages advanced agentic AI synthetic testing to allow advertisers to accurately model and forecast campaign scenarios before launch, thereby optimizing creative and media strategies safely and efficiently.
The company also expanded Admatx, its self-serve demand-side platform (DSP), enhancing it with broader access to channels including connected TV (CTV), digital out-of-home (DOOH), digital audio, and retail media networks. This upgrade boosts AI-driven bidding and predictive analytics, introduces streamlined campaign setup and reporting workflows, provides seamless first-party data integrations, and features an intuitive, modernized user interface to simplify complex programmatic buying at scale.
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Complementing these technological advances, AUDIENCEX’s in-house creative team, AX Studio, specializes in data-driven, tech-first creative solutions tailored for the AXi platform. The studio delivers dynamic, personalized ad experiences with innovations such as end-to-end real-time personalization, dynamic creative optimization that adjusts to user context and behavior, and AI-powered landing page optimization to maximize conversion rates. VP of User Experience and Design Álvaro Fajardo highlights how AX Studio blends advanced creative technologies with real-time personalization to craft campaigns that resonate deeply and perform strongly.
Together, these developments reflect AUDIENCEX’s clear strategy to harness AI, data science, and creative innovation to deliver scalable, performance-driven programmatic advertising as the company looks ahead to growth and impact in 2026.
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