Aurora Mobiles EngageLab Enhances Marketing Automation With AI

EngageLab Taking Marketing Automation to the Next Level

Aurora Mobile Limited, a leading provider of customer engagement and marketing technology services in China, announced that its subsidiary EngageLab, a leading multi-channel engagement solution provider, has upgraded its Marketing Automation (MA) functions with AI-powered capabilities, further empowering businesses to achieve exceptional results.

Revolutionizing Marketing with Key Features

• Omnichannel Marketing Automation: Seamlessly connect with customers across AppPush, WebPush, Email, SMS, and WhatsApp to maximize engagement and conversions.
• Visual Journey Orchestration: A drag-and-drop builder with pre-designed templates enables marketers to create personalized user journeys without coding, reducing operational costs and increasing efficiency.
• AI-Driven Insights & Optimization: Real-time analytics track user behavior, participation rates, and revenue conversions, allowing businesses to optimize strategies for maximum ROI.

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Tailored Journey Orchestration for Diverse Scenarios

EngageLab’s upgraded functions are designed to cater to various industries and use cases, including:

• • New User Onboarding: Guide users through core features for quick adoption.
  • Trial & Upgrade: Send reminders or exclusive offers to encourage payments.
  • Re-engagement: Reactivate inactive users with personalized incentives.
  • Targeted Campaigns: Leverage interaction data to deliver precise holiday deals or event teasers.

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Customer Success Stories

E-commerce: A B2C platform achieved a 30% increase in conversions and significantly higher repurchase rates using personalized campaigns.

Gaming: A mobile game developer boosted click-through rates by 45% and recovered 20% of churned players with behavior-triggered notifications.

Education: An online curriculum designer saw a 40% increase in course completions with tailored reminders via Push and SMS.

Why Choose EngageLab?

• Powerful Messaging Channels: Five self-built messaging channels ensure high delivery rates and reliability.
• AI-Powered Personalization: The integration of GPTBots.ai enables 24/7 personalized content creation and strategy optimization.
• Global Support: A professional technical team provides 1-to-1 services and customized solutions for enterprises worldwide.

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Source – GlobeNewswire

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